Blair Singer

Triple Your Income Without New Leads

October 2, 2021 by sycreed

I’d like to tell you a story about a successful client of mine.

Well, he’s successful now. But, when he first came to me, his business was in shambles!

My client owns a little massage clinic. And he had a pretty good way of generating leads. He’d put coupons for a free massage in the newspaper. And when someone claimed that free massage, he’d convert them into a paying member.

Every week, my client would get around 50 people coming to his clinic. He’d get about 15% of them to join his membership program that sold for $600 per year.

On average, that was $4,200 per week, if you assume seven new members. For the year, it was close to $210,000.

Not too bad…but, not that impressive either.

The problem was, my client was losing his mind over his clinic. Both he and his wife worked for hours on end, every day. His wife was pressuring him because he’d promised that they’d make a lot more money.

All in all, everything was getting to be too much. The reward was way too small to make all that work worthwhile.

That’s why the clinic owner came to me for help. He told me that he needed more leads to grow his clinic.

And right from the jump, he was wrong.

I explained that he didn’t need any more leads. In fact, he couldn’t afford to generate any more!

What he needed to do was to look at his processes and find the holes.

With our help, this is exactly what he did.

After the training, my client started seeing positive changes right away.

Instead of the old $210,000, he now makes almost $600,000. And this happened without a single new lead!

The moral of the story?

What you think is wrong with your business might be far away from the real problem. Hang in there, and I’ll show you what you need to focus on to start selling more.

Be Awesome,

Blair Singer

Get more leads, customers, and profit…even now

August 28, 2021 by sycreed

Be a leader to everyone around you.

A while back, I came across a statistic that shocked me:

The average age of those diagnosed with clinical depression is 14.

Fourteen!

How horrible is that? Imagine how many kids and young people are severely depressed, with everything going on in the world right now.

Everything about the pandemic has made people more depressed and anxious.

The isolation is to blame. Your friends, family, employees, and customers are all at risk.

As a leader, your job is to put a stop to this isolation. If you can do this, you’ll get rewarded on many levels.

First of all, it feels good to talk to people. It makes you feel safer and more confident. Nurturing relationships through communication is very rewarding on its own.

But of course, there’s even more that you can achieve.

From a business perspective, communication can translate to leads, customers, and profit. If you can reach out to those who need what you have to offer, your business can thrive.

I’ve explained before that empathy and communication are crucial. And you need to do much more than that now.

You must let people know that they’re not alone. You need to show your customers that you care about them and that you want to help.

This is how you can sell more than ever before – and feel great along the way. Plus, you can protect your business and put your team’s mind at ease. You’ll be a leader to everyone around you.

Break the walls of isolation and communicate with people. Your business will start to flourish almost as soon as you get good at this.

Problems That Only You Can Solve

August 21, 2021 by sycreed

The first step to pumping up your sales is to find people with money and a need.

And then, you also need a medium or a way to reach them.

The next step is to discover and verify.

What does that mean?

When you’re selling big-ticket items, such as office equipment or real estate, you want to find out what the buyer wants.

What are their criteria?

What are their problems that those items will help solve?

A great way to know this is to create a questionnaire, like when we do a training interview for a company.

We have a list of about 50 questions we ask them – about their teams, salespeople, selling cycles, those things. Next, we ask them to rate themselves on a scale from one to ten.

That’s how we can show them where they’re weak and where they’re strong.

The same scenario applies here.

It’s helpful to let the customer do a self-assessment when you do the discovery. That’s because it helps them understand their problems. They may think that they need more money, but in reality, there’s a reason they don’t have it.

Nobody ever got fat because they ate one piece of chocolate cake, right? There’s something going on with their eating pattern that’s making them fat, not that single piece of cake.

So, you need to list those problems.

An online questionnaire works well for this purpose. It’s a great way to get an appointment. Offer them a free assessment to see if you can help.

If there’s chemistry, you can continue to work together. If not, you can move on.

How easy is that?

Just be honest and don’t try to sell too soon.

People suffer what I call premature closing syndrome. When you’re so eager to make the sale, they can smell it on you and put up their guard.

That’s why you should show that you have a genuine interest in your customer. Build good rapport and find a way to add value. Help them find solutions to the problems found in the discovery before you make the offer.

That’s the whole deal.

Through asking lots of questions, you discover the issues. After that, you verify their answers and help them connect the dots.

Be Awesome

The #1 Thing Your Team Should be Doing

August 5, 2021 by sycreed

There’s a crucial secret that they never teach us in school.

I’ll tell you right away – business is a team sport.

But, schools have been telling us from a young age that individuality is the way to go.

What happens if we try to cooperate and do something together in school?

The teachers say, “That’s cheating!”

So, we can’t lean on others and we mustn’t help anyone or else we’re cheaters too.

But, then you step into the world of business, and voila! It’s not cheating anymore. It all becomes cooperation and teams. But, rarely is anyone prepared for it.

What’s the consequence?

The employees have no idea how to act as a team. Except for those, who in rare cases, played team sports in their youth.

In fact, companies that pay their salespeople well always look for this. That’s because team sports are sometimes the only way to learn the essential aspects of business:

Camaraderie
Competition
Discipline
Team play

When playing in a sports team, these factors are critical for developing a winning mentality. That’s the spirit that takes you to the top of the game.

Likewise, if you have a team that doesn’t operate as a team, your business will suffer.

I’ve noticed this much, if the team is happy, the business will flourish. It doesn’t matter if I’m working with a huge brand like IBM or L’Oréal, or the guy with a yogurt shop down the street.

A good team will make it work. The energy goes up and the tide rises for all the boats.

To have a good team, however, you have to define a list of values. And, all your team members need to go by the law of these values.

For example, my team follows our Code of Honor. It’s a set of rules (like our own Ten Commandments) which everyone needs to respect.

And, all great teams have their own set of values.

If you still don’t have a team, it’s time to start thinking about one. Along with the values that they’ll represent.

Be Awesome!

The Game Starts With You

June 24, 2021 by sycreed

I’ve been doing this for a long time. And if there’s one thing I’ve noticed it’s that the word “sales” tends to freeze people up.

I hear a lot of people say that they don’t like sales.

They say stuff like, “I don’t like to sell” or “ You know, Blair, I’m not made for sales.”

The main reason why people say all these crazy things is…

That’s right. Fear of rejection.

But in reality, it’s not so much “rejection” that you get in sales. It’s “objection.”

In sales, you may get people who object to certain things. But, your mind turns those objections into rejections.

It’s what the little voice in your head thinks.

The real issue in rejection, objections, and all that stuff has very little to do with the content of what you’re trying to sell. Or what they’re objecting to…

The real issue is what’s going on between your right ear and left ear.

If you can get past those little voices, you can turn those “nos” into “yeses.”

Imagine if you could just turn 20% more. That’s 20% more income without doing any extra work.

But you’re like many businesses, you’re leaving a lot of money sitting right on the table.

Why?

Your conversions aren’t where they need to be.

Whether you’re going from call to appointment or presentation to close, you’re leaving money behind.

It’s the same thing online.

The only difference with handling objections online is that you have to anticipate what the objection would be. Then you can address it upfront in your marketing copy or your video.

But, the game starts with you.

If you’re afraid that you can’t deliver. Or, you have reservations about overpromising, you have a couple of big problems.

The first involves you going back to your business. Fix whatever it is that bothers you and gives you reservations so it’s not a problem anymore. You need confidence in your business.

More importantly, though, you have to get rid of that little voice, because the objection starts with you. And, you project it onto your customers.

It’s a self-fulfilling prophecy.

Your fear is something of your own making. And, one of the main ways to combat that fear is to address that little voice in your head.

https://vimeo.com/537030849/e915a77308

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GET STARTED The toughest sale is selling you to you. When I finally understood that, within 48 hours my sales went from zero to doubling my sales quota. Blair Singer I feel more confident than I believe I ever have. My little voice doesn’t stand a chance to hold me back anymore. Rick FallsInternet Marketing Consultant He is a great communicator, great teacher and great human being. Like he says, when it comes to winning, it’s all about mastering your little voice. Robert KiyosakiAuthor of Rich Dad Poor Dad – teacher, entrepreneur and friend for 27 years. I was able to increase my personal achievements and most importantly my professional sales by a staggering 1000%. It didn’t take long with these amazing tools to get out of the ditch and reach a level of easily being able to sell a product worth $2,000 within the matter of days. I am now using these very tools to work on adding another “0” and increase my game further by learning how to control and work with my ‘Little Voice’. Bettina HorvathBusiness Owner and Single Mom Previous Next

The #1 Reason Why Objection in Your Head Is Ruining the Sale

June 23, 2021 by sycreed

You’ve got to get rid of the objection – because the objection is starting with you, and you’re projecting it onto your customers. If you’ve been in sales for a long time, you know exactly what I’m saying. A lot of times you can see rookie sales people on the phone or dealing with prospects, and they are creating themselves at the other end of the phone. They’re taking their objections and putting them out there in other people’s minds.

https://youtu.be/YsUYvSmRuGc

For example, if you’re sitting there going, “Oh, I hope they don’t object to price, I hope they don’t object to price…” Guess what’s going to come up in the first two minutes? Price! It’s going to come up as an objection. Or “I hope they don’t think that we’re a pyramid scheme.” You are doing network marketing, what’s going to come up? Pyramids – almost magically. If you’re thinking about it, it’s going to come up. But, if you get it out of your head first, it may show up, but a) rarely is it going to show up and b) if it does, it’s going to be no big deal.

https://vimeo.com/470285836/4edafd0f18

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