The skills inherent in sales are probably the most life-changing skills people can have, even if they never call on one prospect. I can tell you that learning and mastering those skills has woven the tapestry of my life. The incredible quality of my marriage, my family, my career, my friends, my lifestyle are a direct result of the lessons I have learned and implemented from sales.
And most of that was not learned from any sales training course or high-priced consultant. It is the result of thirty years of observation, understanding and implementation. The more you review this book, the more it will make your life easier, richer and more rewarding. SalesDogs takes both a serious and an irreverent view of ourselves. There is a “dog” in each of us. And there is also a jewel. SalesDogs is an attempt to teach you to see both.
Through a bit of humor, powerful personal development training, and many breakthrough techniques, SalesDogs is designed to elevate you to be as strong as you want to be, solely for the advantage of yourself and others. The more you serve, the more you are rewarded. SalesDogs will make any type of selling easier. You will learn to recognize yourself for the SalesDog you are so you can leverage your talent into cash. It will also teach you the best sales skills, mental skills and emotional skills from the other breeds so you can enhance your natural talents and be the leader of the pack. SalesDogs is a methodology that helps you to uncover and capitalize on your strengths.
Sales is a true personal development journey. Everything that you learn about selling, about people, about presenting, about marketing, about handling objections will put cash directly in your pocket. You learn every day about who you really are and what you are made of.
What an adventure!
A true SalesDog knows that enthusiasm, energy and good training can only translate into personal satisfaction and cash! This book is your own personal training program toward a richer, happier, more enjoyable life. The more you read it, the more you will sell and the more fun it will become.
So let’s go hunting.
The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don’t know how to, refuse to, are afraid to, or don’t think it is important to know how to sell.
SalesDogs was written as the very first of the Rich Dad Poor Dad “how-to” Advisory series to teach in a very fun and impactful way how to overcome the fears, the myths and the obstacles to selling your products, services or yourself. It then teaches a simple, time-proven process of selling that will generate great income in most any business. The reader will learn the five most important selling skills to master, how to overcome any objection, manage a territory and much more.
The book quickly de-bunks the idea that you have to be an overly aggressive “attack dog” to be successful. It uses the metaphor of “man’s best friend” to say that a great sales person is like a loyal, persistent and lovable canine. It stipulates that there are five different “breeds” or personalities of SalesDogs that can each make a lot of money by playing to its strength. You will learn how to identify, maximize and train to that strength and also how to teach others on your team to do the same.
While the book is fun and engaging, it also dives deep into the personal development issues that block a person’s ability to generate income and how to overcome them. The book is perfect for first time salespeople, individuals who are uncomfortable with the notion of “selling”, those who need to train others to sell and those who want to simply get better quicker.