Newspapers and cable news contain little to no positivity these days. Since mid-March, the coronavirus has taken over all the headlines.
But why? How can a tiny piece of RNA wrapped in a lipid layer cause so much damage?
There are any number of answers to this question. But there’s only one underlying cause:
The world wasn’t prepared.
If you look at the stats, you’ll recognize that the ill-prepared countries are the most affected.
But what does this have to do with you, apart from the fact that you’re encouraged to shelter-in-place or limit group activity?
Business basics are still working in the same way. But, your business is a lot more likely to fail if you’re ill-prepared.
Of all the things that you can do to grow your business, there are only two categories:
You’re either preparing or executing.
What do you think is going to happen if you attempt to execute unprepared?
You’re going to wander and lose your place. And you’d be lucky to get anything done at all.
Therein lies the problem – you don’t want to depend on luck to succeed.
There’s this inconvenient truth that everybody thinks execution is more exciting than preparation.
But that’s why you’ll have to put it aside. You’ll have to learn how to love both execution and preparation if you want to make it out there. You’ve got to love the sweat that you wipe off your face and the pain that you feel in your body when you do them.
Be aware that your hard work isn’t going to pay off every time. You might even have to make several sales calls before you get to a deal. And that’s fine!
Learn to love and enjoy making the calls. It’s all part of that discipline again, which I talked about in the previous email. You want to get excited about making these calls yourself, rather than delegating all of them.
Through it all, you have to prepare before you execute. And you’ve got to love the preparation and the drill, in addition to the execution.
When you do, you’ll be ready for whatever the world throws at you.