What is the biggest pain point of your customer?
Can you nail down that underlying issue that you can help them eliminate?
In reality, many businesses don’t understand what their market truly wants. They focus on the surface-level messages without digging deeper to identify the root problem.
I don’t want you to be like those businesses.
You need to learn how to identify the issues that even your customer might not see themselves.
Why?
Because when you do this, your marketing and sales effort will start to return much better results.
Think of it this way:
Nobody gets fat from eating one piece of cake. There’s got to be something about their eating patterns.
Similarly, a business doesn’t struggle for a lack of sales. There has to be something in the processes that isn’t performing up to par and affecting sales.
Do you see where I’m going with this?
You need to look beyond the obvious and find precisely what’s causing it.
This is how your audience will recognize that you understand their struggle. And when they realize that you know their real pain, they’re more likely to work with you on solving it.
But, how do you find those underlying issues?
The answer is in asking a lot of questions.
For example, we have a list of 50 questions that we ask our clients to shed light on their business processes. This allows us to know what works and what doesn’t in our clients’ business.
Let’s say that you’re in real estate. You’d need to know the investor’s needs, risk appetite, and all other crucial criteria in great detail.
Just because you have a lower-ticket offer (compared to real estate) doesn’t mean that you shouldn’t dig as much into your audience’s needs.
My advice is for you to start figuring out your audience’s underlying pain as soon as possible. I trust that you now know the benefits.
Be Awesome,
Blair Singer
