I’ve been doing this for a long time. And if there’s one thing I’ve noticed it’s that the word “sales” tends to freeze people up.
I hear a lot of people say that they don’t like sales.
They say stuff like, “I don’t like to sell” or “ You know, Blair, I’m not made for sales.”
The main reason why people say all these crazy things is…
That’s right. Fear of rejection.
But in reality, it’s not so much “rejection” that you get in sales. It’s “objection.”
In sales, you may get people who object to certain things. But, your mind turns those objections into rejections.
It’s what the little voice in your head thinks.
The real issue in rejection, objections, and all that stuff has very little to do with the content of what you’re trying to sell. Or what they’re objecting to…
The real issue is what’s going on between your right ear and left ear.
If you can get past those little voices, you can turn those “nos” into “yeses.”
Imagine if you could just turn 20% more. That’s 20% more income without doing any extra work.
But you’re like many businesses, you’re leaving a lot of money sitting right on the table.
Why?
Your conversions aren’t where they need to be.
Whether you’re going from call to appointment or presentation to close, you’re leaving money behind.
It’s the same thing online.
The only difference with handling objections online is that you have to anticipate what the objection would be. Then you can address it upfront in your marketing copy or your video.
But, the game starts with you.
If you’re afraid that you can’t deliver. Or, you have reservations about overpromising, you have a couple of big problems.
The first involves you going back to your business. Fix whatever it is that bothers you and gives you reservations so it’s not a problem anymore. You need confidence in your business.
More importantly, though, you have to get rid of that little voice, because the objection starts with you. And, you project it onto your customers.
It’s a self-fulfilling prophecy.
Your fear is something of your own making. And, one of the main ways to combat that fear is to address that little voice in your head.
