Every business has a unique selling cycle. That means you can’t sell the same way for both high-ticket and low-ticket offers. Your sales process must also look very different, depending on whether you’re a wholesaler or retailer.
But that’s not all.
Many other factors influence the specifics of your sales cycle. However, some principles are universally applicable – your type of business doesn’t matter.
Over my next few emails, I’ll break down this cycle into actionable steps that can pump up your sales.
Let’s start with the first and vital step. It’s actually simple:
Find people with money and a need.
Because of the COVID-19 pandemic, your customers from a few months ago might not be your customers today.
For example, someone might’ve lost their job and is now relying on the government to support them. But as soon as that stops, they might not be able to buy from you anymore.
On the other hand, some people might need your products more than they did before. There might be a new audience for you to tap into.
Because of this, now’s the perfect time to do some research and revisit your customer base.
Naturally, the first thing you must do is to see who can afford your offer now. And then, you must see if there’s a particular need that you can meet. Find out how your offer fits into this new context and who might need your help.
Once you’ve done this, you must figure out where your audience is.
Do they hang out on Instagram, Facebook, or maybe LinkedIn? Perhaps your audience is in church groups or trade associations? Whatever the answer, you must locate your audience so you can position yourself in front of them.
And finally, you need to see exactly what they want from you.
Many people and businesses just want to survive this period, instead of searching for nice-to-haves. You must structure your messaging to reflect this need if you want to get in front of your audience properly.
So, have you done any of this so far?
If not, you’ve got to start soon. There is an audience for what you’re selling…
You just need to know where to look.