Your Customers Need You
Tell me, how do you feel about selling right now?
Chances are you don’t feel very confident, right? Many entrepreneurs are terrified of selling in these crazy times.
Just recently, I got a call from a business owner saying that he had no idea how to sell right now. He felt like a predator taking advantage of people.
Even though you might use a milder word, there’s a chance that you’re thinking the same way. People are angry and afraid, so the last thing you want to do is try and get them to buy from you.
If this is your viewpoint, you need a complete mindset shift…or it could all be over.
Your customers didn’t disappear at the start of the pandemic. They’re still there, and they still need you. Many of them need you more now than ever before!
With this in mind, you don’t have to feel bad or sleazy about selling. You’re not forcing anyone to buy. You’re simply being there for your customer when they need you.
Remember this one rule:
Always be selling!
Without sales, there’s no income. Without income, there’s no safety or stability – only fear and frustration. And I think you’ll agree that we have more than enough of that right now.
There’s no reason whatsoever to stop selling or to feel bad about it. As I mentioned in an earlier email, it’s about finding the people who need what you have to offer.
If you’re struggling to sell to your current audience, it doesn’t mean that you should stop altogether. It simply means that you need to refocus a little and find those who can benefit from what you have to offer.
If you make this happen, you’ll never feel bad about selling. You’ll realize that you’re adding value to people’s lives, not taking advantage of them.
