If you’ve followed me for a while, you know that I like to talk about different sales personalities. I don’t believe that one size fits all molds for success.
What you really need to tap into is your individual sales personality.
What’s your selling personality?
You may say that your business’ selling protocol involves XYZ, but that’s not what I’m talking about.
Each member of your sales team has a different sales personality. If you’re not playing to their strengths, you’re not utilizing them properly.
In my book, SalesDogs, I talk more in-depth about the different personalities and strengths you may encounter on your sales team.
Do any of these types sound familiar?
- Pit Bull
This is the stereotypical attack dog. These salespeople never take no for an answer and are very aggressive. All they need is a cuff to latch onto and they’ll never let go.
This type of dog is charming and loves to be the center of attention. They’re the life of the party and always look good. Poodle salespeople know how to present well and how to get in front of people.
They’re great networkers and make sales based on that networking skill, not cold calling.
The chihuahua sales member is a data freak.
If you google everything and are constantly on YouTube to gather data, you are a chihuahua personality. These people love the bits and bytes about competition. And, they’re the go-to person when you have questions about the ingredients of a product or the tech of a service.
- Golden Retriever
On the other hand, if you have someone who loves doing things for people, you have a golden retriever on your hands. They’re out there doing favors and taking clients to lunch. They operate on the Law of Reciprocity… If you give, then you shall receive.
Golden retrievers love the interaction and make great teachers.
- Basset Hound
Lastly, you have the basset hound personality. These salespeople have the natural ability to build instant rapport. Clients naturally trust them. This type really gets where you’re coming from.
If you have one on your team or you’re one yourself, you should focus on one-on-one deals. Basset hounds are really good at that.
So, the point of these personality types isn’t to pick the best one. It’s to get you to play to your team’s strengths.
Find out which personality types are in your kennel and coach them accordingly.
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