Archives for January 2022

The Most Difficult Step to Scale a Business?

January 11, 2022 by Queue Simple

What’s the most difficult step when you scale a business?

You may think it’s taking the first step to open a business, right?

Wrong.

Before you begin up the mountain of business, you need to assemble a team to join you in your ascent.

To recruit your team just before you start to scale is perhaps the most difficult part when you want to scale a business.

So why is it the hardest?

Well, many people say… “because I don’t have any money to hire a team.”

Who says you will hire them?

Who said you need to have the money to do that?

Assembling a team to help you scale is not as difficult as you think. If your mission is compelling enough, you will assemble the right people at the right time.

Click “Play” and turn up the sound, and I’ll show you how you can assemble your dream team fast.

Or… If you’d like to go even faster, click here >>

When you properly assemble your team, they will help you to your business summit.

I want to see you at the top.

This video is part 4 of my Business Apex series about moving from Self Employed to fully scalable Business. Click here for the first step to get start your journey >>

Discover and Verify

January 8, 2022 by Drisana

In an earlier message, I said that the first step to pumping up your sales is to find people with money and a need.

And then, you also need a medium or a way to reach them.

The next step is to discover and verify.

What does that mean?

When you’re selling big-ticket items, such as office equipment or real estate, you want to find out what the buyer wants.

What are their criteria?

What are their problems that those items will help solve?

A great way to know this is to create a questionnaire, like when we do a training interview for a company.

We have a list of about 50 questions we ask them – about their teams, salespeople, selling cycles, those things. Next, we ask them to rate themselves on a scale from one to ten.

That’s how we can show them where they’re weak and where they’re strong.

The same scenario applies here.

It’s helpful to let the customer do a self-assessment when you do the discovery. That’s because it helps them understand their problems. They may think that they need more money, but in reality, there’s a reason they don’t have it.

Nobody ever became overweight because they ate one piece of chocolate cake, right? There’s something going on with their eating pattern that’s making them gain the weight, not that single piece of cake.

So, you need to list those problems.

An online questionnaire works well for this purpose. It’s a great way to get an appointment. Offer them a free assessment to see if you can help.

If there’s chemistry, you can continue to work together. If not, you can move on.

How easy is that?

Just be honest and don’t try to sell too soon.

People suffer what I call premature closing syndrome. When you’re so eager to make the sale, they can smell it on you and put up their guard.

That’s why you should show that you have a genuine interest in your customer. Build good rapport and find a way to add value. Help them find solutions to the problems found in the discovery before you make the offer.

That’s the whole deal.

Through asking lots of questions, you discover the issues. After that, you verify their answers and help them connect the dots.

Be Awesome,

Blair

If you’d like to master discovering the right clients which will catapult your business sales, click here>>

Climb Out of the Rat Race to Your REAL Business with PERT | Apex Step 3

January 3, 2022 by Queue Simple

Did you know PERT can help you climb out of the rat race?

You must be thinking, “What’s PERT?”

I’ll give you a hint… it’s EXPLOSIVE… at least it’s origins are. More about this in a moment (keep reading).

You see… When you want to scale your business, the first two steps are to start with your reason why… and then assess your current situation.

Like climbing Mt. Kilimanjaro, you prepare yourself for your ascent.

The planning process I’m about to show you is not new, and it’s your 3rd step in your ascent to your business Apex. The process was developed and introduced in 1957 to support the U.S. Navy’s Polaris nuclear submarine project.

It’s called…

Project Evaluation and Review Technique (PERT)

PERT has been used in all sorts of applications in various industries. An early example is when it was used for the 1968 Winter Olympics in Grenoble which applied PERT from 1965 until the opening of the 1968 Games.

Imagine that… a plan to build a destructive weapon helps you build your business, and achieve financial freedom.

Click “play,” and turn up the sound on the video above to climb out of the rat race to your real, scalable business (even if you’re just starting out) with PERT.

Or… If you’d like to go even faster, click here >>

When you properly plan your ascent, PERT will guide you to your business summit.

I want to see you at the top.

This video is part 3 of my Business Apex series about moving from Self Employed to fully scalable Business. Click here for the first step to get start your journey >>

Call to Action

January 1, 2022 by Drisana

Have you ever seen Glengarry Glen Ross?

You might remember what the sales manager, played by Alec Baldwin said in the movie:

“ABC – Always Be Closing.”

Business owners usually struggle with closing the deal. When it’s time for this part of the sales cycle, many of them don’t know the best way forward.

If this is the case with you, I’m here to help.

I’d like to talk about a particular mistake that I often come across:

Forgetting to include a call to action.

When you present your offer, how do you finish the presentation?

It doesn’t matter whether you’re presenting live, via chat, or through your website. All sales presentations must end with a clear call to action.

Why?

Let’s say you got everything right to this point. You’ve researched your audience, found their problems, and shown them what you can do to fix them.

You’re talking about your program and ending it with how much it costs.

What do you expect to happen in this situation?

In most cases, you’ll hear crickets.

If someone decides to buy, it would be because they’re already warmed up enough. However, this wouldn’t be the case for the majority of your prospects.

What they need is a nudge in the right direction.

And your call to action is that nudge.

You must tell people to sign up, contact you, or do whatever else it takes to start working with you.

It makes no sense to invest so much time and effort in sales if you don’t tell people exactly what the next step should be.

If you remember my past messages, you know I mentioned that you need to connect all the dots for the prospect. And a clear call to action is among the most important in this regard.

Make sure that yours is clear and effective enough to motivate people to buy.

Be Awesome,

Blair

If you’d like to master the presenting your call to action which will catapult your business sales, click here>>

Project Evaluation and Review Technique (PERT)

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