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Selling

Goal Setting How to Handle Missed Goals

Have you ever set a goal?

I’m sure that in your life you’ve set goals, or you at least know other people that have set goals.

Have you achieved all the goals you set?

I haven’t.

And the truth of it is you’re not going to accomplish every goal you set out in life. It’s just not humanly possible.  But what happens after you either achieve a goal or not, is critical to achieving the next goal you set.

Let me explain. Let’s say your goal is to make a million dollars.  Along the way you figure that the way you’re going to make a million dollars is to build a business of your own.  A year goes by, and the business doesn’t even come close to generating a million dollars.   You get down on yourself and begin thinking, “See, I set a goal for a million dollars but didn’t make it.  This isn’t worth it.”

But here’s the deal and the way you rehabilitate that disappointment. Consider this, the reason you didn’t get that goal is because somewhere along the way to making to the million dollars, you DID achieve something you wanted even more than the million dollars.


Maybe, when you established your business and people told you it was great and acknowledged what you were doing, you realize the business was working!  Yeah, it didn’t make the million, but on the way, the big win was that you built a business.  A solid business providing a product or service people love.

The problem is, you didn’t acknowledge that win.  Remember, you were going for the million dollars. But your spirit, the part of you that really wanted to be recognized and be able to play a bigger game accomplished the real goal. Even though it wasn’t a conscious one, that subconscious, spiritual goal was realized. Okay, you didn’t get the material goal that was written down on paper.  If you don’t acknowledge the real goal, if you don’t acknowledge the goals that you did achieve – finding the product, raising the capital, finding an awesome team, getting acknowledgements and testimonies from your customers, etc. If you don’t acknowledge those wins and those goals what’ll happen is not only did you not get the million, but when you go to set the next goal for next year, I’m gonna make a million dollars.

Do you know what’s going to happen?  It is going to be even harder. Why? Because you did not acknowledge the wins that you did accomplish along the way.

So anytime you set a goal for yourself, and you don’t meet the deadline or don’t make it happen, make a list of the things you did accomplish.  Say them out loud, do this with somebody else. And you will find, as you say them out loud, one or two of them will make you chuckle, make you smile. Maybe even bring tears to your eyes. That’s the goal your spirit really wanted. That’s probably why you didn’t get the other goals because you didn’t acknowledge the real one that was sitting deep inside.

See, you’re always winning. You’re always accomplishing. You need to acknowledge those wins. And as you do, and as you acknowledge the goals that you did achieve, even in face of the failed goals, the goals that you set can become bigger, more profitable to you and more rewarding.

Be awesome.

Adapted from YouTube video – https://youtu.be/mwd-n6Wsp3s

Call to Action

Have you ever seen Glengarry Glen Ross?

You might remember what the sales manager, played by Alec Baldwin said in the movie:

“ABC – Always Be Closing.”

Business owners usually struggle with closing the deal. When it’s time for this part of the sales cycle, many of them don’t know the best way forward.

If this is the case with you, I’m here to help.

I’d like to talk about a particular mistake that I often come across:

Forgetting to include a call to action.

When you present your offer, how do you finish the presentation?

It doesn’t matter whether you’re presenting live, via chat, or through your website. All sales presentations must end with a clear call to action.

Why?

Let’s say you got everything right to this point. You’ve researched your audience, found their problems, and shown them what you can do to fix them.

You’re talking about your program and ending it with how much it costs.

What do you expect to happen in this situation?

In most cases, you’ll hear crickets.

If someone decides to buy, it would be because they’re already warmed up enough. However, this wouldn’t be the case for the majority of your prospects.

What they need is a nudge in the right direction.

And your call to action is that nudge.

You must tell people to sign up, contact you, or do whatever else it takes to start working with you.

It makes no sense to invest so much time and effort in sales if you don’t tell people exactly what the next step should be.

If you remember my past messages, you know I mentioned that you need to connect all the dots for the prospect. And a clear call to action is among the most important in this regard.

Make sure that yours is clear and effective enough to motivate people to buy.

Be Awesome,

Blair

If you’d like to master the presenting your call to action which will catapult your business sales, click here>>

Assess and Qualify

What’s going to make your business more successful right now?

What would put your mind at ease and show you that you can weather this storm?

It’s sales. Right?

I bet you probably don’t care where those sales are coming from or who’s agreeing to work with you. Like most business owners these days, you’d just be happy to be landing new clients.

Except… This wouldn’t be the right approach.

Even today, you don’t want to work with just anyone!

In my last email, I wrote about asking lots of questions. This would allow you to uncover your audience’s deepest problems that you can solve.

But it actually does more than that.

Asking questions allows you to qualify your prospects and cherry-pick those that will be the right fit. You need a system that will make this happen if you want to thrive in the long run.

For instance, I never accept a client unless I’m 100% sure that I can help them. I’d much rather refer them to someone else if I know of a coach that’s more suitable for their situation.

This is why I always do a thorough assessment of all my prospects before I make a final decision. My goal is to see where the client’s at right now and if I can do something to get them the desired outcome.

I come across way too many business owners who try to sell too soon. Don’t make this mistake or it can be costly. More often than not, you’re going to find that working with unfit clients isn’t worth the money.

Here’s what I’m getting at:

Assess a client’s situation and qualify them first before accepting them as your client. Don’t just accept everyone that knocks on your door.

Finding the right match will not only make sales easier, but it will also allow you to do your best work.

Be Awesome,

Blair Singer

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The Game Starts With You

I’ve been doing this for a long time. And if there’s one thing I’ve noticed it’s that the word “sales” tends to freeze people up.

I hear a lot of people say that they don’t like sales. 

They say stuff like, “I don’t like to sell” or “ You know, Blair, I’m not made for sales.”

The main reason why people say all these crazy things is…

That’s right. Fear of rejection.

But in reality, it’s not so much “rejection” that you get in sales. It’s “objection.”

In sales, you may get people who object to certain things. But, your mind turns those objections into rejections.

It’s what the little voice in your head thinks.

The real issue in rejection, objections, and all that stuff has very little to do with the content of what you’re trying to sell. Or what they’re objecting to…

The real issue is what’s going on between your right ear and left ear.

If you can get past those little voices, you can turn those “nos” into “yeses.”

Imagine if you could just turn 20% more. That’s 20% more income without doing any extra work.

But you’re like many businesses, you’re leaving a lot of money sitting right on the table. 

Why?

Your conversions aren’t where they need to be.

Whether you’re going from call to appointment or presentation to close, you’re leaving money behind.

It’s the same thing online.

The only difference with handling objections online is that you have to anticipate what the objection would be. Then you can address it upfront in your marketing copy or your video.

But, the game starts with you.

If you’re afraid that you can’t deliver. Or, you have reservations about overpromising, you have a couple of big problems.

The first involves you going back to your business. Fix whatever it is that bothers you and gives you reservations so it’s not a problem anymore. You need confidence in your business.

More importantly, though, you have to get rid of that little voice, because the objection starts with you. And, you project it onto your customers.

It’s a self-fulfilling prophecy.

Your fear is something of your own making. And, one of the main ways to combat that fear is to address that little voice in your head.

https://vimeo.com/537030849/e915a77308

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GET STARTED The toughest sale is selling you to you. When I finally understood that, within 48 hours my sales went from zero to doubling my sales quota. Blair Singer I feel more confident than I believe I ever have. My little voice doesn’t stand a chance to hold me back anymore. Rick FallsInternet Marketing Consultant He is a great communicator, great teacher and great human being. Like he says, when it comes to winning, it’s all about mastering your little voice. Robert KiyosakiAuthor of Rich Dad Poor Dad – teacher, entrepreneur and friend for 27 years. I was able to increase my personal achievements and most importantly my professional sales by a staggering 1000%. It didn’t take long with these amazing tools to get out of the ditch and reach a level of easily being able to sell a product worth $2,000 within the matter of days. I am now using these very tools to work on adding another “0” and increase my game further by learning how to control and work with my ‘Little Voice’. Bettina HorvathBusiness Owner and Single Mom Previous Next

When is the end of your selling cycle?

I work with people and companies across different industries and from all walks of life. And one of the things I notice is that they all have a different answer for this question:

When is the end of your selling cycle?

Some people say that it’s pretty much complete once you close the deal. Others go one step further and say it’s when we delivered the goods and got paid.

That’s all really good.

But I’m going to tell you one thing that has served me and my customers for many years. This part is the end of the selling cycle that I live for. It’s what our team lives for.

Are you ready for it?

The final piece of the selling cycle that puts the big bow on it and ensures long-lasting income is the testimony.

As you probably understand, a testimonial is somebody else saying something good about you, your product, or service. In many cases, we love to get testimonials. When we get a good one, we write it down.

When you make it part of your selling cycle, it does magical things for you.

  1. Creates Focus

You’re going to create a habit of making sure that you deliver on what you promised. You’ll focus on that customer and make sure everything is okay.

That spells an exceptional customer experience for you and your business.

I know there are some people who don’t really want to go back to the customer. You may not want to know what’s going on over there.

What if they’re unhappy with their product or service? What if they have complaints?

If you never touch base with them again, you don’t need to hear it, right?

But, if your little voice is telling you all this, you have a problem that’s affecting your income right now. So, if that’s what you’re hearing, you need to fix that problem quickly.

  1. Gives You an Amazing Marketing Piece

Another reason you need to make testimonials a part of your selling cycle is marketing opportunities. This is social proof that you’re doing something right because your clients tell the stories. Not you.

So, make sure you add testimonials to the end of your selling cycle. It can boost your marketing efforts, credibility, and income.