Asking the Right Questions

Many people don’t know this but selling is more about listening than talking. Bombarding your prospect with how amazing your offer is won’t turn a “no” into “yes.” On the other hand, you’ll have a much better shot at it by listening closely. Like I explained, the way to handle objections is to acknowledge and […]

Features and Benefits

Most business owners know that the way they structure their offers can have a big effect on their chances of selling. But do you know the right way to do it? In my experience, many people focus too much on the specifics of their offer. That’s even though they only must convey its benefits. If […]

Turning No’s Into Yes’s

When someone declines your offer, can you turn it around and change their opinion? Or, do you find the idea of objection handling terrifying? I get that it might seem scary. Because when someone declines your offer, your confidence drops. You might even start to doubt if your offer is worth as much as you […]