Critical Skills

Call to Action

January 1, 2022 by Drisana

Have you ever seen Glengarry Glen Ross?

You might remember what the sales manager, played by Alec Baldwin said in the movie:

“ABC – Always Be Closing.”

Business owners usually struggle with closing the deal. When it’s time for this part of the sales cycle, many of them don’t know the best way forward.

If this is the case with you, I’m here to help.

I’d like to talk about a particular mistake that I often come across:

Forgetting to include a call to action.

When you present your offer, how do you finish the presentation?

It doesn’t matter whether you’re presenting live, via chat, or through your website. All sales presentations must end with a clear call to action.

Why?

Let’s say you got everything right to this point. You’ve researched your audience, found their problems, and shown them what you can do to fix them.

You’re talking about your program and ending it with how much it costs.

What do you expect to happen in this situation?

In most cases, you’ll hear crickets.

If someone decides to buy, it would be because they’re already warmed up enough. However, this wouldn’t be the case for the majority of your prospects.

What they need is a nudge in the right direction.

And your call to action is that nudge.

You must tell people to sign up, contact you, or do whatever else it takes to start working with you.

It makes no sense to invest so much time and effort in sales if you don’t tell people exactly what the next step should be.

If you remember my past messages, you know I mentioned that you need to connect all the dots for the prospect. And a clear call to action is among the most important in this regard.

Make sure that yours is clear and effective enough to motivate people to buy.

Be Awesome,

Blair

If you’d like to master the presenting your call to action which will catapult your business sales, click here>>

Asking the Right Questions

December 25, 2021 by Drisana

Many people don’t know this but selling is more about listening than talking.

Bombarding your prospect with how amazing your offer is won’t turn a “no” into “yes.”

On the other hand, you’ll have a much better shot at it by listening closely.

Like I explained, the way to handle objections is to acknowledge and ask questions. After you’ve confirmed that a prospect dislikes your offer for some reason, the first thing you need to do is to find out why.

If someone tells you that your offer is too expensive, ask why they think so. Do they genuinely not have enough money for it? Or, are they comparing it to something else that seems to offer more value for the price? Maybe it’s neither and the prospect just wants to negotiate a lower price.

In any case, there’s no way to find out what’s wrong unless you ask.

Remember that the answer is “no” by default if you don’t ask.

In my experience, a big reason why people can’t sell is that they don’t ask enough of these questions. And it’s because they freeze as soon as the prospect declines.

You’ll fix this problem by acknowledging the objection and asking questions. It will also make you feel calmer and more rational during a sales meeting or presentation, which is vital to closing the deal.

The more emotional you get, the less intelligent you become.

This is true for just about anything in life, including sales. The prospect will have all the power if you allow emotions to overwhelm you.

To prevent this, ask the right questions and listen closely to the answer. You’re bound to find something that you can use to change a prospect’s mind at some point.

Best of all, this is something that gets better with practice. Even if you have no idea how to handle objections the right way, it shouldn’t take you a lot of time to learn.

Be Awesome,

Blair

If you want know the secrets to asking the right questions, online or offline so they trust, love, and respect you within minutes, I’d like to invite you to click here >>

Fear of Rejection

April 7, 2021 by sycreed

I’ve been doing this for a long time. And if there’s one thing I’ve noticed it’s that the word “sales” tends to freeze people up.

I hear a lot of people say that they don’t like sales.

They say stuff like, “I don’t like to sell” or “ You know, Blair, I’m not made for sales.”

The main reason why people say all these crazy things is…

That’s right. Fear of rejection.

But in reality, it’s not so much “rejection” that you get in sales. It’s “objection.”

In sales, you may get people who object to certain things. But, your mind turns those objections into rejections.

It’s what the little voice in your head thinks.

The real issue in rejection, objections, and all that stuff has very little to do with the content of what you’re trying to sell. Or what they’re objecting to…

The real issue is what’s going on between your right ear and left ear.

If you can get past those little voices, you can turn those “nos” into “yeses.”

Imagine if you could just turn 20% more. That’s 20% more income without doing any extra work.

But you’re like many businesses, you’re leaving a lot of money sitting right on the table.

Why?

Your conversions aren’t where they need to be.

Whether you’re going from call to appointment or presentation to close, you’re leaving money behind.

It’s the same thing online.

The only difference with handling objections online is that you have to anticipate what the objection would be. Then you can address it upfront in your marketing copy or your video.

But, the game starts with you.

If you’re afraid that you can’t deliver. Or, you have reservations about overpromising, you have a couple of big problems.

The first involves you going back to your business. Fix whatever it is that bothers you and gives you reservations so it’s not a problem anymore. You need confidence in your business.

More importantly, though, you have to get rid of that little voice, because the objection starts with you. And, you project it onto your customers.

It’s a self-fulfilling prophecy.

Your fear is something of your own making. And, one of the main ways to combat that fear is to address that little voice in your head.

Business Success Series

March 22, 2021 by sycreed

Big business or little business does not matter. If you are going to be a leader and you want to have success over the next 12 months, there are several things that you have to know. We have tested this for over 25 years in countries all over the world. Today, we are giving you an overview. There are three primary skills that apply to everything in business and in life. Anywhere I have ever gone, this is the system that works. There is no replacement for the key strategies that lead to success in any business no matter your demographic,nor your skillset. This is for business success and will help you utilize the right plan and goals for 2021.

The most important thing is sales. If there are no sales, there is no income. If there is no income, there is no business. And, without a business, there is no team. Sales is critical. Sales is not just products and services. Sales is about creating a trust with your clients and staff as well. This is what gets you out of bed each and every morning. This is the first key skill you need in order to have business success. This is still only one of the critical skills that we are going to discuss in the overview.

The second critical skill that you need for business success is your team. You need a great team! What do I mean by that? I don’t care if your team is 22 people or 22,000 people, many of the rules for building teams are the same. A lot of people end up taking on too much themselves because they have the skills. Due to this, most people end up taking on too much and wind up burning out. This is why you have to gain the ability to hire and train a team that can manage everything without you burning out on top of it all. Your team is your number one asset. This is what will bail you out when you run out of ideas.

The third and most overlooked skill is learning how to teach. Teach your team how to sell. Teach your team how to touch the world with your mission. Now this is for you as the leader and the other skills that you will need to acquire. There are many systems that you have to acquire and document them as a system. If you do not have a system, then everything funnels though you and you will never be able to have downtime. Demand a high level of accountability from your team. Particularly, if you are going to make money you need to have accountability on money. I have worked with brands all over the world over the last 35 years and the formula that I am going over with you remains the same.

What holds all of this together is something that I have learned by studying great teams, cultures and governments. This is a set of internal rules that we refer to as the, “Team Code of Honor.” The code of honor is a simple set of rules based upon your core values. Look at the Ten Commandments, ten simple rules created several thousand years ago and are still in place today. It’s one thing to have the code of honor, it is another to hold people accountable to it. These rules will be a foundation when times are hard. In the absence of rules, people will make up their own. This will allow you to scale and as a leader you have to make an agreement with your team to follow your code of honor.

There is one problem with this formula. The number one liability, the number one thing that blows this up is subconscious thinking of the brain. Let’s say that ten percent is the conscious part of the brain, the rest is the subconscious. Have you ever had your heart broken, lost money or loaned money? We roll with these punches in our lives. We go into business and these unconscious memories affect our ability to do business. This has nothing to do with the other person or team members, this has to do with your subconscious mind. We call this our, “Little Voice.” Some of us have more than one “little voice” that causes a stir in our mind rather than making rational business decisions. Your “little voice” works to run the game.

In order to be a great leader or teacher, the business skills are important but you also have to address the personal development side. There are little voices going on for everyone shouting things like fear or depression as we go through these crazy volatile times. If you are looking at good leaders, they will understand this. You have to work with your team to help them and yourself gain control over the “Little Voice.” We revert back to old thinking that no longer works anymore. Group environments or team environments that most of us were not trained in unless we were in sports teams. I’ll share more about how to have a strong focus on Little Voice Mastery.

The tools I share will help you develop the techniques you need. Techniques to not only teach you how to run your business and build systems, but also grow in your own personal development. My goal is to teach you to be a great leader and teacher. I will give you the tools to teach as you go, how to get your team to sell, and how to generate more income while everyone else is in panic mode.

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