How this Fundamental rule of sales can help you
When was the last time you did market research and updated your target audience? Are you still selling to the same people as a few months ago?
Many entrepreneurs don’t understand this fundamental rule of sales…
You must know who your audience is at any given moment. And trust me – it will change over time. You can’t just have one unchanging customer persona… Unless you want to waste money and time on sales efforts that have stopped working.
You can have the best product in the world. But, if you market it to the wrong audience, that won’t matter. And you won’t be making enough sales.
In recent times, the market has changed drastically. We live in an unprecedented period that calls for major changes.
And one of the first changes you need to make, if you haven’t already, is to focus on your audience. More specifically, you must know if your target market is still relevant to your business.
In most cases, this won’t be the case. Your target customers from just a month ago might not be your ideal customers of today.
Because of this, I advise you to bring your team together and do some research. Round up the troops with the idea of finding the audience that needs you right now.
No matter what you’re selling, there are people out there who need it. In fact, there are probably many of them. Your only job is to identify those people and get in front of them.
If your sales have gone down, it doesn’t necessarily mean that there’s something wrong with your offer. It’s more likely that you’re not marketing to the right people.
Get your team together and help them sell like there’s no tomorrow. The key is to target the right people.