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Sales

Goal Setting How to Handle Missed Goals

Have you ever set a goal?

I’m sure that in your life you’ve set goals, or you at least know other people that have set goals.

Have you achieved all the goals you set?

I haven’t.

And the truth of it is you’re not going to accomplish every goal you set out in life. It’s just not humanly possible.  But what happens after you either achieve a goal or not, is critical to achieving the next goal you set.

Let me explain. Let’s say your goal is to make a million dollars.  Along the way you figure that the way you’re going to make a million dollars is to build a business of your own.  A year goes by, and the business doesn’t even come close to generating a million dollars.   You get down on yourself and begin thinking, “See, I set a goal for a million dollars but didn’t make it.  This isn’t worth it.”

But here’s the deal and the way you rehabilitate that disappointment. Consider this, the reason you didn’t get that goal is because somewhere along the way to making to the million dollars, you DID achieve something you wanted even more than the million dollars.


Maybe, when you established your business and people told you it was great and acknowledged what you were doing, you realize the business was working!  Yeah, it didn’t make the million, but on the way, the big win was that you built a business.  A solid business providing a product or service people love.

The problem is, you didn’t acknowledge that win.  Remember, you were going for the million dollars. But your spirit, the part of you that really wanted to be recognized and be able to play a bigger game accomplished the real goal. Even though it wasn’t a conscious one, that subconscious, spiritual goal was realized. Okay, you didn’t get the material goal that was written down on paper.  If you don’t acknowledge the real goal, if you don’t acknowledge the goals that you did achieve – finding the product, raising the capital, finding an awesome team, getting acknowledgements and testimonies from your customers, etc. If you don’t acknowledge those wins and those goals what’ll happen is not only did you not get the million, but when you go to set the next goal for next year, I’m gonna make a million dollars.

Do you know what’s going to happen?  It is going to be even harder. Why? Because you did not acknowledge the wins that you did accomplish along the way.

So anytime you set a goal for yourself, and you don’t meet the deadline or don’t make it happen, make a list of the things you did accomplish.  Say them out loud, do this with somebody else. And you will find, as you say them out loud, one or two of them will make you chuckle, make you smile. Maybe even bring tears to your eyes. That’s the goal your spirit really wanted. That’s probably why you didn’t get the other goals because you didn’t acknowledge the real one that was sitting deep inside.

See, you’re always winning. You’re always accomplishing. You need to acknowledge those wins. And as you do, and as you acknowledge the goals that you did achieve, even in face of the failed goals, the goals that you set can become bigger, more profitable to you and more rewarding.

Be awesome.

Adapted from YouTube video – https://youtu.be/mwd-n6Wsp3s

Negotiate to a YES

I’ve covered the first four steps of the selling cycle.

The fifth step is how to handle objections and turning a no into a yes.

Somewhere during this negotiation, whether it’s online or offline, you’re going to find that someone is going to say no.

They might say that they don’t have any interest in what you’re offering. Or, they don’t have enough money.

People will say “no” because they don’t understand or because they have Little Voices going on all about it.

Your job is to have the skill to turn a no into a yes.

How do you do it?

Through acknowledgment and asking questions. Learn how to handle the psychology behind the objections, which is just say “thank you” to everything.

Somebody says it’s too expensive? Thank you.

Somebody says you’re an idiot? Thank you.

You have no idea what you’re talking about? Thank you.


And then, you ask questions.

Why do you feel that way? What are you comparing it to?

Many people can’t sell because they feel terrified of public speaking. Any kind of public speaking is greater than the fear of death for most people.

Why?

Because they feel exposed.

If they mess up, everyone will see it. And it’s not so much about messing up but the embarrassment that follows. That’s what people are afraid of.

When someone says no, just remember this formula:

When your emotion goes up your intelligence goes down.

That means you’ll want to keep your cool, say thank you, then ask questions that may make them change their mind.

You’ll be more than ready to handle someone saying no to you and you’re not going to allow your emotion to go up.

That’s all there is to step five – objection handling.

And you can use this formula to turn a no into a yes.

 

If you want know the secrets to negotiate to a YES, online or offline so they trust, love, and respect you within minutes, I’d like to invite you to click here >>

 

Call to Action

Have you ever seen Glengarry Glen Ross?

You might remember what the sales manager, played by Alec Baldwin said in the movie:

“ABC – Always Be Closing.”

Business owners usually struggle with closing the deal. When it’s time for this part of the sales cycle, many of them don’t know the best way forward.

If this is the case with you, I’m here to help.

I’d like to talk about a particular mistake that I often come across:

Forgetting to include a call to action.

When you present your offer, how do you finish the presentation?

It doesn’t matter whether you’re presenting live, via chat, or through your website. All sales presentations must end with a clear call to action.

Why?

Let’s say you got everything right to this point. You’ve researched your audience, found their problems, and shown them what you can do to fix them.

You’re talking about your program and ending it with how much it costs.

What do you expect to happen in this situation?

In most cases, you’ll hear crickets.

If someone decides to buy, it would be because they’re already warmed up enough. However, this wouldn’t be the case for the majority of your prospects.

What they need is a nudge in the right direction.

And your call to action is that nudge.

You must tell people to sign up, contact you, or do whatever else it takes to start working with you.

It makes no sense to invest so much time and effort in sales if you don’t tell people exactly what the next step should be.

If you remember my past messages, you know I mentioned that you need to connect all the dots for the prospect. And a clear call to action is among the most important in this regard.

Make sure that yours is clear and effective enough to motivate people to buy.

Be Awesome,

Blair

If you’d like to master the presenting your call to action which will catapult your business sales, click here>>

Asking the Right Questions

Many people don’t know this but selling is more about listening than talking.

Bombarding your prospect with how amazing your offer is won’t turn a “no” into “yes.”

On the other hand, you’ll have a much better shot at it by listening closely.

Like I explained, the way to handle objections is to acknowledge and ask questions. After you’ve confirmed that a prospect dislikes your offer for some reason, the first thing you need to do is to find out why.

If someone tells you that your offer is too expensive, ask why they think so. Do they genuinely not have enough money for it? Or, are they comparing it to something else that seems to offer more value for the price? Maybe it’s neither and the prospect just wants to negotiate a lower price.

In any case, there’s no way to find out what’s wrong unless you ask.

Remember that the answer is “no” by default if you don’t ask.

In my experience, a big reason why people can’t sell is that they don’t ask enough of these questions. And it’s because they freeze as soon as the prospect declines.

You’ll fix this problem by acknowledging the objection and asking questions. It will also make you feel calmer and more rational during a sales meeting or presentation, which is vital to closing the deal.

The more emotional you get, the less intelligent you become.

This is true for just about anything in life, including sales. The prospect will have all the power if you allow emotions to overwhelm you.

To prevent this, ask the right questions and listen closely to the answer. You’re bound to find something that you can use to change a prospect’s mind at some point.

Best of all, this is something that gets better with practice. Even if you have no idea how to handle objections the right way, it shouldn’t take you a lot of time to learn.

Be Awesome,

Blair

If you want know the secrets to asking the right questions, online or offline so they trust, love, and respect you within minutes, I’d like to invite you to click here >>

Problems and Consequences

What does your sales presentation look like?

It doesn’t matter if it’s a live presentation in front of people, a webinar, or a formal presentation. The real question is…

Do you think that it’s strong enough to convert the leads that are coming in?

If not, I’m here to help.

I’ve spent the last few emails discussing the importance of understanding your audience’s main problems, and for a good reason.

Your ability in that regard can make or break your business.

That’s because whatever problems that you uncover will be an integral part of your sales presentation.

Let’s say that you’re in the coaching business.

A prospect comes in and says that they’re struggling with sales. It’s at that moment that your sales presentation begins. And it should start by restating the problem.

You could say something like:

“So you’re having problems with conversions. As a result, you’re wasting time and energy for very little productivity. It’d almost be better off if you’d hired someone on commission than to keep a full-fledged sales team.”

Do you see what I’m doing here?

I connect the problem with the consequence. And in doing so, I show the prospect that I know what they’re going through.

You can do the same, regardless of what you’re selling. For instance, if someone’s under a lot of stress, it means that they can’t think straight, which leads to poor decision-making.

Similarly, if someone has back pain, they feel old for their age. They’re unable to enjoy life to the fullest.

You must make such a connection at the beginning of your sales presentation. If you’ve added enough value up to that point, this level of understanding will make the client ready to work with you.

After that, you go on to describe how you can solve the problem. This is a topic of its own and something I’ll talk about in my next email.

Be Awesome,

Blair Singer

If you want know the secrets to deliver a powerful presentation to any crowd, online or offline so they trust, love, and respect you within minutes, I’d like to invite you to click here >>

Assess and Qualify

What’s going to make your business more successful right now?

What would put your mind at ease and show you that you can weather this storm?

It’s sales. Right?

I bet you probably don’t care where those sales are coming from or who’s agreeing to work with you. Like most business owners these days, you’d just be happy to be landing new clients.

Except… This wouldn’t be the right approach.

Even today, you don’t want to work with just anyone!

In my last email, I wrote about asking lots of questions. This would allow you to uncover your audience’s deepest problems that you can solve.

But it actually does more than that.

Asking questions allows you to qualify your prospects and cherry-pick those that will be the right fit. You need a system that will make this happen if you want to thrive in the long run.

For instance, I never accept a client unless I’m 100% sure that I can help them. I’d much rather refer them to someone else if I know of a coach that’s more suitable for their situation.

This is why I always do a thorough assessment of all my prospects before I make a final decision. My goal is to see where the client’s at right now and if I can do something to get them the desired outcome.

I come across way too many business owners who try to sell too soon. Don’t make this mistake or it can be costly. More often than not, you’re going to find that working with unfit clients isn’t worth the money.

Here’s what I’m getting at:

Assess a client’s situation and qualify them first before accepting them as your client. Don’t just accept everyone that knocks on your door.

Finding the right match will not only make sales easier, but it will also allow you to do your best work.

Be Awesome,

Blair Singer

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