What’s going to make your business more successful right now?
What would put your mind at ease and show you that you can weather this storm?
It’s sales. Right?
I bet you probably don’t care where those sales are coming from or who’s agreeing to work with you. Like most business owners these days, you’d just be happy to be landing new clients.
Except… This wouldn’t be the right approach.
Even today, you don’t want to work with just anyone!
In my last email, I wrote about asking lots of questions. This would allow you to uncover your audience’s deepest problems that you can solve.
But it actually does more than that.
Asking questions allows you to qualify your prospects and cherry-pick those that will be the right fit. You need a system that will make this happen if you want to thrive in the long run.
For instance, I never accept a client unless I’m 100% sure that I can help them. I’d much rather refer them to someone else if I know of a coach that’s more suitable for their situation.
This is why I always do a thorough assessment of all my prospects before I make a final decision. My goal is to see where the client’s at right now and if I can do something to get them the desired outcome.
I come across way too many business owners who try to sell too soon. Don’t make this mistake or it can be costly. More often than not, you’re going to find that working with unfit clients isn’t worth the money.
Here’s what I’m getting at:
Assess a client’s situation and qualify them first before accepting them as your client. Don’t just accept everyone that knocks on your door.
Finding the right match will not only make sales easier, but it will also allow you to do your best work.