Marketing

Negotiate to a YES

January 21, 2022 by Blair Singer

I’ve covered the first four steps of the selling cycle.

The fifth step is how to handle objections and turning a no into a yes.

Somewhere during this negotiation, whether it’s online or offline, you’re going to find that someone is going to say no.

They might say that they don’t have any interest in what you’re offering. Or, they don’t have enough money.

People will say “no” because they don’t understand or because they have Little Voices going on all about it.

Your job is to have the skill to turn a no into a yes.

How do you do it?

Through acknowledgment and asking questions. Learn how to handle the psychology behind the objections, which is just say “thank you” to everything.

Somebody says it’s too expensive? Thank you.

Somebody says you’re an idiot? Thank you.

You have no idea what you’re talking about? Thank you.

And then, you ask questions.

Why do you feel that way? What are you comparing it to?

Many people can’t sell because they feel terrified of public speaking. Any kind of public speaking is greater than the fear of death for most people.

Why?

Because they feel exposed.

If they mess up, everyone will see it. And it’s not so much about messing up but the embarrassment that follows. That’s what people are afraid of.

When someone says no, just remember this formula:

When your emotion goes up your intelligence goes down.

That means you’ll want to keep your cool, say thank you, then ask questions that may make them change their mind.

You’ll be more than ready to handle someone saying no to you and you’re not going to allow your emotion to go up.

That’s all there is to step five – objection handling.

And you can use this formula to turn a no into a yes.

If you want know the secrets to negotiate to a YES, online or offline so they trust, love, and respect you within minutes, I’d like to invite you to click here >>

When is the end of your selling cycle?

April 22, 2021 by sycreed

I work with people and companies across different industries and from all walks of life. And one of the things I notice is that they all have a different answer for this question:

When is the end of your selling cycle?

Some people say that it’s pretty much complete once you close the deal. Others go one step further and say it’s when we delivered the goods and got paid.

That’s all really good.

But I’m going to tell you one thing that has served me and my customers for many years. This part is the end of the selling cycle that I live for. It’s what our team lives for.

Are you ready for it?

The final piece of the selling cycle that puts the big bow on it and ensures long-lasting income is the testimony.

As you probably understand, a testimonial is somebody else saying something good about you, your product, or service. In many cases, we love to get testimonials. When we get a good one, we write it down.

When you make it part of your selling cycle, it does magical things for you.

Creates Focus

You’re going to create a habit of making sure that you deliver on what you promised. You’ll focus on that customer and make sure everything is okay.

That spells an exceptional customer experience for you and your business.

I know there are some people who don’t really want to go back to the customer. You may not want to know what’s going on over there.

What if they’re unhappy with their product or service? What if they have complaints?

If you never touch base with them again, you don’t need to hear it, right?

But, if your little voice is telling you all this, you have a problem that’s affecting your income right now. So, if that’s what you’re hearing, you need to fix that problem quickly.

Gives You an Amazing Marketing Piece

Another reason you need to make testimonials a part of your selling cycle is marketing opportunities. This is social proof that you’re doing something right because your clients tell the stories. Not you.

So, make sure you add testimonials to the end of your selling cycle. It can boost your marketing efforts, credibility, and income.

Discover the formula for business success

July 26, 2014 by sycreed

The difference between where you are today and where you want to go is not nearly as far as you think. It’s not years, it’s not even months– it could be an instance away.

The fact is, almost 95% of the people who set out to reach for their dreams don’t get them, especially in business. It’s not that they don’t work hard or that they’re bad people necessarily. That 5% is something else. That missing percentage can be bridged with an easy formula that I have been developing for 25-30 years of working in my own business, and other companies around the world.

The first component is sales. It’s the number one most important skill you could ever have in life and business. Why? Because sales equals income.

Of the many business owners who have a problem with cash-flow, their problem lies within sales. Either they don’t know how to sell, don’t like to sell or don’t think it’s important for their business. If you can’t sell, you can’t generate income.

The next component is building a team. If you want massive or passive income, then you’ve got to have a great team. No matter what anyone tells you, business is a team sport. And your team doesn’t have to be just your employees or sales people, but it also includes your customers, vendors, advisers, lenders all of these people are a part of your team.

Your ability to put together a champion team to leverage you and your dreams is critical for success.

Keep in mind that developing a team needs to happen before your success in order to help you succeed. Many people believe that once they have become successful, then they can build out a team, but it is actually opposite. Put together a great team right now to help you create massive income.

Teamwork is also critical. Cooperation within your company comes from you teaching your team how to work together for the common goal of growing your business.

Teaching is the third component. You’ve got to learn how to teach people in your team to sell. By teaching a team of people to sell, you’re creating a better path to massive and passive income.

Systems. You have got to build solid and reliable systems in your business so that your business can still run even without your presence. Meaning, if you were to go away for just a few days or weeks, your business can still generate income. Marketing systems, training systems, accounting systems, referral systems — being able to automate all of it so that you can concentrate on growing your business.

Accountability. People would always ask me, whats the best sales motivation tool? I recall a time when I was at my first sales job, our manager would have us post up our numbers at every Monday morning sales meeting. This forced all of us to be held accountable to our numbers — what we said we were going to produce and what we produced.

It doesn’t only work in business, but in other areas of your life as well, like your health or your finances. If you truly want something bad enough, you have got to hold yourself accountable to your goals, or get someone else to hold you accountable. Without self-discipline, accountability is the distance between you what you want to achieve.

Code of Honor. When my air freight trucking business was about to die, I told all of my employees that I was going to cut them loose, that we had reached the end. But they wouldn’t let me do that.

That’s because one thing I learned from my mentors is that the glue that holds the business together, is the same thing that holds a family together. The same thing goes for a religion, a sports team, a civilization — is that we had a Code of Honor.

A Code of Honor is essentially a set of rules that a team operates by, like the Ten Commandments or The Constitution. It’s where people operate as a team, with high levels of accountability, with systems to hold it’s shape.

But it’s more than just rules — there’s a certain spiritual bond that holds people together for a higher purpose to accomplish something. Rules like never abandoning a teammate in need, treating each other with respect, taking personal responsibility and never passing blame — all of this is part of your Code of Honor.

So, do you have an area of interest that you feel you need to work on? Perhaps it’s learning how to sell, or learning how to teach your team how to sell? What area or areas will make the most difference right now? Click on the corresponding links to find more information tailored for your needs.

Click here to schedule a free 45-Minute Consultation with a Blair Singer Certified Coach.

Click here to learn what your selling style is with the fun Sales Dog Diagnostic. Then receive a free report to help you make the most of your unique strengths!

Click here to discover if your team is helping you or hurting you it is quick and will give you valuable information!

Click here for my book Team Code of Honor and learn how to create your own Championship team!

Why is all of this important? Because you have a dream. And the only thing stopping you is lack of knowledge. If you’re here reading this, then it’s not because of the lack of will or indifference to your goals. It’s only lack of knowledge, and together, we can handle that quickly.

Be Awesome!

Introducing the Revolutionary New Blair Singer Virtual Training Academy

August 2, 2013 by sycreed

As many of you know, I believe that education is about transformation… not just sharing information and hoping someone absorbs it. I like to give people an opportunity to have an experience where they learn the information, apply it and get an immediate result that gives them a very personal understanding of what they just learned.

Along with learning new information comes the need to review it. Lack of review and practice often results in forgetting. So, if someone is going to bother investing the effort into learning something new, they should also invest the effort to review the materials so they actually retain their new knowledge and skillsand mastery requires a whole different level of commitment and investment. In fact, Malcolm Gladwell tells us that the key to mastery is 10,000 hours of dedicated practice!

Knowing how critical it is to learn the skills that will give you what you need to succeed, as well as the ability to review and practice this material, it gives me great pleasure to announce a revolutionary new way for you to do just that; learn, review and practice personal and business development skills that will help you attain your goals!

If youve ever taken my live training or read one of my books, then youve already begun the process. It is time to take your commitment to yourself, your team and your family a step further by enrolling in my brand new, life changing, Virtual Training Academy.

This multi-million dollar platform gives users the opportunity to review life-changing material on personal and business development-skills 24/7/365. The Virtual Training Academy will help you maximize success in both your personal and professional lives. When you apply the interactive lessons to your daily life, youll make the most of your learning while discovering the secrets to mastering your little voice, selling, and building an unstoppable team.

By taking advantage of this world-class training in personal growth, sales and team development, youll be able to transform your financial and emotional well-being. And you get to do all this in the comfort of your own home, office or anywhere you have Internet access!

If you are already thinking, I dont have the time. Then that is proof in itself that youve let your Little Voice get the best of you. Why bother taking the time to put your foot in the door without having any intention of walking through it? Why take the time to learn new information if you are going to let it slip through your fingers by not reviewing and using it right away?

Make a commitment to yourself to continue to learn, grow and develop your awesome talents. Dont settle for less than you are; become who you want and be the master of your life!

Each chapter is short and to the point and designed to keep you focused through interactive engagement. Your progress is also measured via a customized tracking system with quizzes that help you know you got the lesson.

To learn more about this amazing new Virtual Training Academy, click here to take a tour. Or, visit the press release by clicking here for more information.

To receive an Introductory Discount of 60% off of the regular monthly price of $49, enter promo code: PROMO1LS (all caps) when registering and you will be able to enjoy the site for just $19.95/mo!

How Competitive are you… Really?

March 28, 2013 by sycreed

Are you super competitive?

Do you believe that competition is necessary to measure your performance, affirm your abilities and legitimize your skills? Do you measure and compare yourself to others to see how you “stack up”? Do you even compete with yourself?

If you said, “Yes!” you’re not alone.

All our lives we’ve been told we must compete in order to succeed. “You have to be better than ________!” You have probably learned you have to outrun, outmaneuver and outperform others – and when you do so you are praised for your victories and rewarded with public recognition, scholarships, money, positions and more.

But, what if I told you there is a much better way … that there is a HEALTHIER, MORE EFFECTIVE and BETTER WAY TO WIN at any game you play rather than falling into the typical competitive behavior that we learned while growing up?

I invite you to watch this amazing and empowering video from my mentor Mack Newton who shares in detail why competition is actually not good or healthy for you. His approach gives you a completely different way to win and offers a solution to help avoid the traps of competition. This methodology will help you achieve your goals faster than ever while experiencing a calmer mindset, less stress, lower tension and an overall better, happier lifestyle… and allow you to WIN MORE!!!

Just click on the play button below to watch this video now!

Be awesome!

Marketing Must Haves

February 21, 2013 by sycreed

I’m not going to tell you that Im a Marketing guru or leader. But, after nearly 30 years in the business of Sales and Business Coaching, I have learned what I consider some marketing basics. Based on the advertisements I see both online and offline, I think there are still many business owners that dont yet know or practice these fundamentals.

On a recent coaching call, I answered many questions about conducting business in a challenging economy.

One of the questions presented was, “What do you think the best form of marketing is to do in a challenging economy – traditional print, radio and TV, or digital and online marketing?” My answer was no matter what economy you are in, you have to go to where your customers and prospects go to get their information. So, if they still watch television rather than consume information from the Internet or newspapers, then advertise on TV. If they are hanging out on social media sites and surfing the web, then go there. Marketing your services in places where your prospects and customers are not present is a big waste of money.

If you are not sure where your customers get their information… ask them. Send them a survey via e-mail or phone and get a sampling of how they found you and where they go to get their daily news and information.

Once you have determined where to advertise, make sure your ads are concise and include these 2 Must Have’s:

1. A compelling reason to want to do business with you – So many advertisements I see still include a company logo, address and other contact information. But, they dont have any information that distinguishes their unique offer or selling proposition. Give me a reason to want to call you or learn more about what you do. But, DON’T create a wall of type to do this. See how few words you can use to convey your sales message in a clear, compelling and concise manner.

2. A call to action Once you have given the fantastic reason to purchase from your company, tell them what the next step is! Dont make them work at figuring out what they need to do next to become a customer tell them what number to call or landing page to visit, etc. to get started today.

So, in a nutshell, the basics include: Target your ad to where your prospects and customers are most likely to find it; give them a compelling reason to do business with you; and include a call to action to guide them in the next step to working with your organization.

Please share your comments and additional suggestions on my Facebook page.

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