As you may know, I have over a dozen information products under my belt. I’ve also shared the stage with Robert Kiyosaki.
That means that I’ve amassed quite a potent track record of impacting individuals and companies. I’ve worked with people in over 75 countries in the last 30 years.
And despite all this time, I always make it a priority to gather testimonials.
But, how do you do it in a way that sounds natural and not pushy?
You may have different ways to get testimonials already. But, here’s how I do it:
First, take the top 10 customers for your business. If you’re new in business and don’t have any customers yet, five people work, too. Make sure that you know them really well.
Next, you’ll take them out for coffee or lunch. It’s up to you. Bring a notebook so you can take some notes.
Thank your customer for meeting you for lunch or coffee. Let them know that you’re trying to get a little feedback to build your business. Also, mention that you just want to ask a few questions.
At this point, if you did what I asked you to do and they’re a favorite customer, they’ll be happy with that.
Start with asking about the backstory. Say something like:
“What was it like before we started doing business with you?”
Listen to your customer and take some notes.
Ask more questions to establish a baseline for the “before” and “after” of doing business with you. Make sure to include questions like:
“What are your numbers like? Give me a ballpark percentage.”
“What was that like before?”
These types of questions generally lead to your client’s story. Write down everything they say and get their feedback.
At the end of it, let them know that you think this is awesome and get their permission to use what they said as a testimonial.
When you receive their permission, let the client know that you’ll write it up and give it to them. From there, they can review it or edit it as they please.
Most clients are happy to do this for you. And, even if you only get half of them to say yes, that’s five more testimonials than you had before.
Sometimes, you get a bonus from these meetings, too!
Often, in telling their stories, the conversation may lead to other business opportunities. Maybe it’s the new products or services that you offer. Or, maybe it’s a referral.
Either way, it’s a great way to enhance your business.
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