I work with people and companies across different industries and from all walks of life. And one of the things I notice is that they all have a different answer for this question:
When is the end of your selling cycle?
Some people say that it’s pretty much complete once you close the deal. Others go one step further and say it’s when we delivered the goods and got paid.
That’s all really good.
But I’m going to tell you one thing that has served me and my customers for many years. This part is the end of the selling cycle that I live for. It’s what our team lives for.
Are you ready for it?
The final piece of the selling cycle that puts the big bow on it and ensures long-lasting income is the testimony.
As you probably understand, a testimonial is somebody else saying something good about you, your product, or service. In many cases, we love to get testimonials. When we get a good one, we write it down.
When you make it part of your selling cycle, it does magical things for you.
- Creates Focus
You’re going to create a habit of making sure that you deliver on what you promised. You’ll focus on that customer and make sure everything is okay.
That spells an exceptional customer experience for you and your business.
I know there are some people who don’t really want to go back to the customer. You may not want to know what’s going on over there.
What if they’re unhappy with their product or service? What if they have complaints?
If you never touch base with them again, you don’t need to hear it, right?
But, if your little voice is telling you all this, you have a problem that’s affecting your income right now. So, if that’s what you’re hearing, you need to fix that problem quickly.
- Gives You an Amazing Marketing Piece
Another reason you need to make testimonials a part of your selling cycle is marketing opportunities. This is social proof that you’re doing something right because your clients tell the stories. Not you.
So, make sure you add testimonials to the end of your selling cycle. It can boost your marketing efforts, credibility, and income.
