General

What Really Stands Between You and Your Goals?

Real resistance is self-induced. If your own perceived value is diminished, you aren’t motivated enough to try to overcome the resistance.

If you are like most people, there always seems to be something that mysteriously appears between you and your dreams. Say you really want to write a book but never seem to get around to it. The reason is that whatever gets in the way-whether its cleaning your closets, checking your e-mail, or making some phone calls-as more value to you in that immediate moment than the book you want to write. Think about that for a second. Getting all those phone calls made has more immediate value to you than the value of a book that could potentially touch the lives of thousands of people. How ludicrous is that?

How many things are you allowing to get in your way, forming resistance that stops you from being who you’re supposed to be? Because essentially, at some level, what your little voice is saying is that the phone calls or the closet cleaning are more important than sitting down to write your book? more important than being who you are supposed to be.

When you really look at procrastination, the first toll that little voice takes is on your confidence. As a matter of fact, I’ve worked with thousands of people over the years in both sales and leadership, and the issue of effectiveness many times boils down to confidence.

The more times you allow that little voice to procrastinate and justify not doing something, the less confident you become in taking on the bigger tasks that you should be accomplishing.

If your confidence is low, then your resistance will be high, and you will never accomplish the things you set out to do or become who you want to be!

I’ve seen so many people fail to achieve their full potential because they were too busy sorting through piles of resistance. A woman came up to me in one of my workshops and said, I’ve had this idea about a book for a long time. I asked her why she hadn’t written it yet, and she said, Well, I’ve had a lot of great ideas, but I just never seem to get around to it.

I asked her, So whats it going to take for you to do it? Are you going to schedule some time? Develop a list of priorities?

None of that seemed to work for her, until we began to discuss the concept of self-value Resistance often comes from people undervaluing themselves. When you do that, you’re devaluing the natural gift that you have to give, the one you were put on this planet to share. And because of that, everything else becomes more important, which is why you don’t get to it. That’s why you end up frustrated.

That was when the truth hit home for her. Within four months, her book was complete.

If there is frustration about not having fulfilled your potential by now, imagine the frustration you’ll feel somewhere down the road when you’re fifty, sixty, seventy, or eighty years old, as you think to yourself, How come I didn’t do it? Why didn’t I do it? I should have done it. Its too late now and I cant do it. (By the way, its never too late.)? But, keep In mind

Repetition builds conditioning. By repeatedly putting in too many hours at the office, having too many phone calls to make, partying with your friends rather than spending that time at home or with your significant other, you’re conditioning resistance toward building a better relationship. How does that happen? The more times you repeat the scenario of hanging out with your friends and having another drink at the bar, the more value you place on that in-the-moment experience. It becomes more valuable to you at that moment than developing the loving relationship with your family that you may really want more in the long run. You are actually conditioning yourself to place greater value on those other things instead of on your own dreams.

Those things that are standing in front of you are awfully tempting, but you’ve allowed the value of that moment to override the long-term value of a future moment. Why? Because you’ve let the little voice convince you, You deserve this right now, and that will come later, and besides…you’re probably not able to pull that off anyway.

Let me put it another way. Fred, the founder of several successful weight loss companies in America, told a great story that relates to this. Early in the development of his weight loss businesses, he had a woman who was suffering from severe health problems related to her obesity. He attempted to sell her on a weight loss program that included a very simple routine of proper nutrition, exercise, and a healthier lifestyle. It was obvious even to a layman that this woman’s life would be in danger if she did not do something!

Yet, she claimed she could not afford the $450 per month for the program. She said it was too expensive. With a sigh, Fred looked at her, then looked out the window and directed the woman’s attention to a shiny, hot-looking Mercedes convertible parked right outside.

Fred asked her, Would you like to have that car? The woman smiled widely and said, Of course, but…

Fred cut her off. He went on to ask her how much she thought that car was worth. She guessed about $80-90,000. He told her that was pretty close. Then he said, If I told you that you could have that very car for $6,000, would you buy it? She laughed and said, In a heartbeat! A seriousness came over his face as he looked her square in the eye and said, You would pay $6,000 to drive off in that hot Mercedes right now, but wouldn’t pay $450 to get your life back. Is that what you are telling me?

Needless to say, the woman bought the program and got herself back in shape, and Fred has gone on to build great wealth for himself and his businesses. What Fred knew all too well was that most people assess themselves and their future as being less valuable than the things they can have in the present moment. Immediate gratification makes you feel good about yourself now.

Imagine if I put a bag with $10,000 cash in it in front of you right now and said that you could have that money right now, or Id give you $15,000 cash in six months if you work out five days a week for one hour a day and go on a reasonably healthy diet. Which would you do? That $10K is tempting, and most would go for the easy and immediate cash rather than making more money and being healthy. Why?

If your self-esteem is low, you’re going to do whatever it takes to make you feel good in the moment. That’s how blocks and resistance are created. It would be tough for me, too-I might even go for the ten grand. Why? Because it would make me feel good right now. But if I felt really good about me, Id say, No, Im going to go for the $15,000 because Id rather have ten years added my life. It takes a person with high self-esteem to do that.

That doesn’t mean that if you don’t have great self-esteem, you’re all screwed up. It just means if you can develop the ability to step outside yourself, view yourself objectively and say, Whoa! Im devaluing me! That’s whats causing the resistance! you’re starting to win the game. You’re managing the little voice creating all the resistance that stands between you, your goals and the life you dream of having.

Be Awesome,

Blair

This blog post contains excerpt from the book Little Voice Mastery.

 

Blair Singers Top 10: Office Survival Scenarios Contest

Blair Singer's Top 10: Office Survival Scenarios Contest
Blair Singer’s Top 10: Office Survival Scenarios Contest

Every day, for the next 10 days, we will be posting an Office Survival scenario. At the end of the contest, one random winner will win a 30-Minute Coaching Session with me (valued at $2100)!

In our Scenario, today is a BIG DAY. You are pitching a potential client that could mean a big expansion for your business. BUT – like many days, it is filled with challenges (can you relate !). You have to decide which Little Voice Technique can help you survive the day. There’s no right or wrong, just different choices. Winner will be chosen at random, and you can see how your answers compare to others playing.

Can you be the Office Survivor? Play and see. Tune in to our Facebook page at: https://www.facebook.com/blairsinger1 to play.

 

Below is a list of the different Little Voice Techniques referenced in the contest to help you with your choices.

Little Voice Techniques

Technique 1: Handling Success

Handling success refers to your ability to internalize and personalize your success, as well as help your friends and family do the same. It also includes anchoring your success and calling on it when dealing with difficult situations, as well as, using it to develop learned optimism which can help you increase your overall effectiveness, productivity and sales performance by an average of 34%!Learn how to use all 20 techniques to manage your Little Voice!

Technique 2: How to Deal with Adversity

Dealing with adversity is the ability to isolate a negative situation and externalize it versus personalizing it, as well as the ability to NOT give it pervasive or global influence across other parts of your life.Learn how to use all 20 techniques to manage your Little Voice!

Technique 3: How to React in the Face of Fear

Reacting to fear refers to the ability to call upon prior successes to help shore up your confidence and self-esteem – so you take on a frightening situation with a winning attitude. It is literally the ability to turn fear into resourcefulness and power instantly. Learn how to use all 20 techniques to manage your Little Voice!

Technique 4: How to Debrief and Leverage any Situation

Debriefing will help you leverage current experiences for similar situations in the future. This means doing a thorough and objective examination of what happened, what worked, what did not work and what was learned when reviewing important situations. It is your ability to turn even a negative experience into positive learning experience. Learn how to use all 20 techniques to manage your Little Voice!

Technique 5: Celebrate All Wins!

Celebrating all wins is critical every time you get one. If you do, you can use them in the face of adversity and intimidation to bring up the energy for you and all of those around you! You want to be sure to celebrate every win you can for you and others. By minimizing your accomplishments, you take your energy and resourcefulness down and make it more difficult on yourself to take on bigger challenges. Learn how to use all 20 techniques to manage your Little Voice!

Technique 6: How to Shift Your Mood Quickly

It is important to be able to shift out of a negative mood quickly. The ability to clarify the game you are playing, the mood you are in and recalling just how big of a person you are can shift your mood very quickly. By doing that, you don’t lose sight of the dreams you want to achieve. If you make all of your decisions from a place of negativity, you are effectively shrinking yourself and any potential win you may achieve. Learn how to use all 20 techniques to manage your Little Voice!

Technique 7: How to Overcome the Fear of Making Mistakes

One highly effective way to overcome fear involves re-framing how you look at nervousness and mistakes. If you can learn to celebrate mistakes and nervousness, you will increase your own confidence and energy enabling you to deal with challenging and riskier situations in a positive way. This is important because, in most instances, the person with the highest energy wins! Learn how to use all 20 techniques to manage your Little Voice!

Technique 8: How to Successfully Deal with Failed or Unaccomplished Goals

It is important to manage your response to failed goals so that you can maintain high energy, performance and expectations you want for yourself. One of the best ways to do this is to look at what you DID achieve while striving towards your goals. Give yourself credit for achieving important goals you did not initially know you had despite having missed the initial goal you were pursuing-puts you in the winners circle and helps you move forward! Learn how to use all 20 techniques to manage your Little Voice!

Technique 9: Achieving Your Goals

All goals need to be written, time-limited, and measurable. Some people take these steps, but get paralyzed by the fears that they have around their goals. You have to override your fear and keep repeating the process of challenging your fear until your energy comes up. Using fear to bring your energy up gives you a much better likelihood of achieving your goal and moving past whatever you are afraid of. Learn how to use all 20 techniques to manage your Little Voice!

Technique 10: How to be Totally, 100% Present

Learn to be present and give the gift of real connection to your family and the other people you are with! Quieting the Little Voice and being present allows you to connect with people in ways that most of us ever take the time to do, encouraging people to want to communicate and work with us. It is not the amount of time you spend its how present you are with the people you are with. The best communicators and negotiators are the most present with whomever they are talking to. Learn how to use all 20 techniques to manage your Little Voice!

Technique 11: How to Anchor Love to Give you Power in the Moment

Anchoring love is done by recalling a time you felt 100% loved and being able to access this memory particularly during times of intimidation, fear and adversity. Learn how to use all 20 techniques to manage your Little Voice!

Technique 12: How to Use Bragging to Expand Your Presence and Change Your State of Mind

There is a time and a place for everything, even bragging! Practicing bragging as an exercise can help you break through inhibitions, shyness, fear, and ultimately reduce the debilitating thoughts that come from caring too deeply about what other people think about you! Just remember it is a sales exercise – not something to actually do in conversation and sales calls. Learn how to use all 20 techniques to manage your Little Voice!

Technique 13: How to Handle Any Objection Under the Sun

Handling objections is more about you than the other person. Many times, we personalize other peoples objections (especially when they tell us its personal; like they don’t want to buy from us or work with us because they think were unreliable or stupid!) When we take objections personally, we get emotional. When our emotions go up, our intelligence goes down. Practicing handling objections with someone else until they no longer trigger an emotional response will help you handle almost any objection you get without losing your cool or your self-confidence! Learn how to use all 20 techniques to manage your Little Voice!

Technique 14: How to Banish Should’ve, Would’ve, Could’ve Thinking and Regain Power

When you feel down on yourself for not accomplishing all of your goals, create a list of all the things you would have done if you did not have a justification for not doing them. Write the justifications next to each item. As you read the list and justifications, you will come realize how small your justifications are compared to the things you could achieve. This will help you quiet your Little Voice and regain your energy and optimism. Learn how to use all 20 techniques to manage your Little Voice!

Technique 15: How to Pinpoint Your Real Emotions So You Can Free Up Your

Being able to help others (and yourself) identify the emotion that is impacting decision making during a conversation will help keep things positive and in motion. When you or someone is responding with negative emotions, do not try to deal with the issue – start dealing with the emotion instead. A person in a high emotional state will not be thinking rationally. Ask them how or what they are feeling. Ask them what specifically is driving that feeling. Helping someone identify their own emotional tone will automatically begin to dissipate the emotion. Ultimately, everyone will return to rational thinking and you can solve the issue at hand. Learn how to use all 20 techniques to manage your Little Voice!

Technique 16: How to Choose How You Want to Feel

One of the greatest gifts you can give yourself and others is the ability to choose the mood you or the other person wants to be in. Figure out where you currently are on the scale of emotions. Then ask yourself how you want to feel. This question will usually help to move you up to a more positive emotion. Understanding how to choose your mood can take yourself or someone else from a low tone emotion like apathy, fear, impatience, or frustration to a more positive tone, like enthusiasm, excitement or interest. Learn how to use all 20 techniques to manage your Little Voice!

Technique 17:- How to Bring Yourself and Your Group into the Present

When groups come together to make progress of some sort, it is important that everyone be mentally and emotionally present and available to fully participate. Allowing everyone to share what it is that they feel like saying before a meeting begins without fear of judgment or interruption is a great way to get an entire groups Little Voices out of the way, and gets everyone in the group to be present. This can also be done on an individual basis to help acknowledge a Little Voice and then allow you to be present again instead of caught up in what the Little Voice is saying. Learn how to use all 20 techniques to manage your Little Voice!

Technique 18: How to Call It: Clearing Up the Unspoken Problems that Block Success

Sometimes you have to have the courage to stop a conversation and Call it. Calling it is something you do when you sense that others may not be speaking what is REALLY on their minds or when you suspect hidden agendas in the air. It is simply calling a time out and saying what you believe is being thought by the others, but not stated. Calling it will get people present whether what you called them on is right or wrong, and keep them focused on the task at hand. Learn how to use all 20 techniques to manage your Little Voice!

Technique 19: Overcoming I Can’t Do It!

Many times our Little Voice will tell us we cannot do something because we really don’t want to do it. If you want to overcome the response of I cant for important opportunities, determine whether you really believe you cant, or see if there is a reason you don’t want to. If the reason is fear of failure or justifications that are not legitimate, deal with that Little Voice so you can take another look at saying, Yes, I can. Learn how to use all 20 techniques to manage your Little Voice!

Technique 20: Overcoming I Don’t Know How to Do It!

New risks and challenges can really stir up your Little Voice to resist you. Once you are at the edge of your comfort zone, your Little Voice can tell you, I don’t know how! because the experience feels scary, risky and intimidating. Learning how to overcome this challenge requires you to tap into your positive energy and self-confidence around things you DO know how to do and from that place, ask yourself If you did know how, what would you do Many times, you will discover that you have a pretty good idea of what to do after all. Learn how to use all 20 techniques to manage your Little Voice!

As Robert Kiyosaki has said many times, When it comes to winning it’s ALL about the Little Voice. Join the hundreds-of-thousands of people who have learned-how to master these Little Voice techniques in order to achieve their-maximum potential and success.

I invite you to take a tour of my Virtual training Academy where I will teach you how to master your Little Voice in short and easy-to-follow, one-one-one training sessions that include interactive exercises for maximum learning! Click here for a free tour of the Virtual training Academy and discover how to master YOUR Little Voice! Use Promo code CONT13 to save 50% off published price!

By participating in this promotion you agree to the Official Rules.
This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. By participating, you hereby release and hold harmless Facebook from any and all liability associated with this promotion.

UPDATE- CONGRATULATIONS TO THE WINNER:-Jennifer Miscovich

Take Back the Word Capitalist

Guest Post by Robert Kiyosaki

I often quote from Dr. Frank Luntz’s book, What Americans Really Want…Really. I appreciate his comments on whom Americans respect today and whom they hate. I want to repeat what he wrote here, because it is so true and so disturbing.

Luntz wrote “that ‘capitalism’ had become the equivalent of a four-letter word, that Americans believed capitalists were corrupt and that they represent unfair competition.”

What! How can that be?

At the same time Luntz writes that what American loves, are entrepreneurs. Entrepreneurs are innovative, involve others, and achieve entrepreneurs are seen by Americans as business innovators and wealth creators.

But arent capitalists entrepreneurs? How can there be such a huge difference in opinion?

Its because America has forgotten what a capitalist is. Americans wrongly believe that capitalist are corporate executives.

Luntz says, “…it’s hard to tell which has become the stronger emotion: respect for entrepreneurs or hatred towards CEOs.”

Dr. Luntz also states:

“In fact, by better than a 3-to-1 ratio, Americans now trust entrepreneurs more than they trust successful CEOs In today’s world, ‘Capitalists’ frighten people, and capitalism is short hand for CEOs taking tens of millions of dollars on the same day their pens wipe out 10,000 jobs.”

This cultural shift that believes Capitalists are corporate executives is wrong. It’s taking the language and corrupting it. I am taking back the word ‘Capitalist’.

A true Capitalist is an opportunity creator; a job creator; a giver. A capitalist has the courage to act, even though there is no safety net. Capitalists are the only ones who will pull the world out of this fiscal disaster the world is facing.

And the best part is that anyone can be a capitalist. It takes a little financial education. It takes the courage to stand up to the world of being an employee and safe. It takes the ability to spot an opportunity or create an opportunity. It takes the ability to keep learning, especially from ones mistakes and it takes the strength to never give up.

That’s what a capitalist is. That is what I wanted to be as a kid. That is what my rich dad trained me to be. And that is what I encourage you to be. Because that is what the world needs right now.

To learn more about Capitalism, join me on my radio show through the iTunes app store.

Click here to learn more about Robert Kiyosaki

Loopholes of Real Estate

Guest post from Garrett Sutton

Blair Singer and I have been Rich Dad Advisors for over 10 years. Blair often talks about building a championship team in your business, in your family or in your group. He speaks of the code of honor and how it pervades every part of the team, every statement, every action, every heartbeat. It is a statement of who you are and what you stand for.

One of the most important keys to real estate investing and taking advantage of the loopholes I write about in Loopholes of Real Estate is the team you assemble. Robert often states that investing is a team sport and hes right. The power of teams can accomplish far more than can be accomplished by a single person.I could never have achieved my success without my team. Trying to win a team sport with a solo effort is not just impossible, but its reckless.

But how do you build your team for real estate investing?
Successful real estate investors realize the value of surrounding themselves with experts in a range of areas-taxes, the law, real estate, insurance, property management, etc. When these experts come together out of trust, respect, and a mutually desirable outcome, they learn from and support each other, effectively improving the outcomes and streamlining the process. Its just like my latest book, I did not write Loopholes of Real Estate alone, I wrote it with help from other Rich Dad Advisors and real estate experts.

The first step is to take a look at your current team. Identify those people who might serve as models and mentors, then branch out and expand your circle. For a list of who you need and want on your team, please refer to Loopholes of Real Estate.

These outlets could yield many mentors for you:

  • Real estate seminars: Most communities have these on a regular basis. Theyre usually free, full of good information, located around town, and held by real estate agents and mortgage brokers, so theyre a great way to meet experts. Check your local newspaper listings or visit individual brokerage websites.
  • Real estate clubs: Just as many cities have stock investment clubs, in which people, some experienced and some beginners, get together and invest their money, there are real estate clubs in many communities as well.
  • Community colleges and city or county education programs: It’s somewhat common to find classes in real estate investment at the community college or local adult education programs, and, in addition to being insightful, theyre often led or attended by insiders in the field.
  • CASHFLOW game clubs: Clubs have formed around the country to get groups of people together to play this game. You can also play online with others at RichDad.com. Its a fun learning experience that could also help you to encounter experts and mentors.
  • Professional networking organizations and chambers of commerce: Like with most things, attending networking events is an excellent way to encounter like-minded people in your area with a particular kind of expertise. This is a great way to meet people in a variety of fields, from accounting and bookkeeping to real estate, mortgage services, property management, roofers, landscapers, or even plumbers. You may be able to talk to others who know these experts, and who might give them good references. And its a good way to let people know what your goals are and what you’re looking for.
  • Ask for referrals: As you start meeting people and gathering a group of advisors together, start asking them whom they would recommend. After all, they’re familiar with the field and the people who are knowledgeable in certain areas. For example, real estate agents and mortgage brokers often ask escrow officers, appraisers, inspectors, and handymen that they like using for recommendations. Did your friend work with someone he or she liked? Start mining the resources you already have.

Once you have a list of people that you would consider for your team, its important to conduct interviews to ensure its a good fit. Questions you might want to ask include:

  • How much experience do you have in this field, or in this particular type of real estate?
  • Are you taking on new business?
  • Is becoming part of an investment team appealing to you?
  • Do you have clients investing in the same type of projects Im interested in, and are they projects you would invest in yourself?
  • What is your policy on returning messages? Do you typically return calls within 24 or 48 hours, or at set times of day?
  • Will you be handling my account yourself or will you be passing it to an assistant or junior team member, and if so, does that person have experience?
  • How do you charge per hour, per transaction?
  • Do you have references? Call the references to make sure theyre happy with the professional youre considering. Youll want to make sure that the person understands youre looking for a long-term relationship, one that relies on mutual trust, respect, and experience. This is especially true of lenders, real estate attorneys, and accountants. They are intimately aware of your financial situation and they understand that a relationship like this could benefit you both, because the better you do, the better they do. Also, be sure anyone you choose is very experienced in the particular kind of real estate youll be investing in-you don’t want him or her learning on your dime to get up to speed. Finally, unless theyre qualified, competent advisors, you may not want to include friends and family members on your team.

Coaches love to say, “Theres no I in TEAM,” and the same goes for real estate investing. The team is always stronger than the individual. The castle is not defended by just one archer. The sooner you embrace the concept of working with your team and relying on their collective experience and knowledge, the sooner youll find yourself successful in growing your portfolio.

To purchase Garrett’s latest book, Loopholes of Real Estate, click here.

About the Author

Garrett Sutton, Esq., is the bestselling author of Start Your Own Corporation, Run Your Own Corporation, The ABCs of Getting Out of Debt, Writing Winning Business Plans, Buying and Selling a Business and The Loopholes of Real Estate in Robert Kiyosakis Rich Dads Advisors series. Garrett has over thirty years experience in assisting individuals and businesses to determine their appropriate corporate structure, limit their liability, protect their assets and advance their financial, personal and credit success goals.

Garrett and his law firm, Sutton Law Center, have offices in Reno, Nevada, Jackson Hole, Wyoming and San Francisco, California. The firm represents many corporations, limited liability companies, limited partnerships and individuals in their real estate and business-related law matters, including incorporations, contracts, and ongoing business-related legal advice. The firm continues to accept new clients.

Garrett is also the owner of Corporate Direct, which since 1988 has provided affordable asset protection and corporate formation services.

Dramatically Improve Your Sales Skills

Listen in on Rich Dad Advisor Garrett Sutton interviewing me on ways to dramatically improve your sales skills. We share many tips on how to get past common road blocks that stop you from making the money you want and living and an extraordinarily rewarding life!

Introducing the Revolutionary New Blair Singer Virtual Training Academy

As many of you know, I believe that education is about transformation… not just sharing information and hoping someone absorbs it. I like to give people an opportunity to have an experience where they learn the information, apply it and get an immediate result that gives them a very personal understanding of what they just learned.

Along with learning new information comes the need to review it. Lack of review and practice often results in forgetting. So, if someone is going to bother investing the effort into learning something new, they should also invest the effort to review the materials so they actually retain their new knowledge and skillsand mastery requires a whole different level of commitment and investment. In fact, Malcolm Gladwell tells us that the key to mastery is 10,000 hours of dedicated practice!

Knowing how critical it is to learn the skills that will give you what you need to succeed, as well as the ability to review and practice this material, it gives me great pleasure to announce a revolutionary new way for you to do just that; learn, review and practice personal and business development skills that will help you attain your goals!

If youve ever taken my live training or read one of my books, then youve already begun the process. It is time to take your commitment to yourself, your team and your family a step further by enrolling in my brand new, life changing, Virtual Training Academy.

This multi-million dollar platform gives users the opportunity to review life-changing material on personal and business development-skills 24/7/365. The Virtual Training Academy will help you maximize success in both your personal and professional lives. When you apply the interactive lessons to your daily life, youll make the most of your learning while discovering the secrets to mastering your little voice, selling, and building an unstoppable team.

By taking advantage of this world-class training in personal growth, sales and team development, youll be able to transform your financial and emotional well-being. And you get to do all this in the comfort of your own home, office or anywhere you have Internet access!

If you are already thinking, I dont have the time. Then that is proof in itself that youve let your Little Voice get the best of you. Why bother taking the time to put your foot in the door without having any intention of walking through it? Why take the time to learn new information if you are going to let it slip through your fingers by not reviewing and using it right away?

Make a commitment to yourself to continue to learn, grow and develop your awesome talents. Dont settle for less than you are; become who you want and be the master of your life!

Each chapter is short and to the point and designed to keep you focused through interactive engagement. Your progress is also measured via a customized tracking system with quizzes that help you know you got the lesson.

To learn more about this amazing new Virtual Training Academy, click here to take a tour. Or, visit the press release by clicking here for more information.

To receive an Introductory Discount of 60% off of the regular monthly price of $49, enter promo code: PROMO1LS (all caps) when registering and you will be able to enjoy the site for just $19.95/mo!