Success

Connect and Contact

October 11, 2021 by sycreed

Have you become isolated because of the pandemic?

But I’m not really talking about social distancing here.

What I mean is, have you stopped reaching out to your target audience?

I see way too many business owners doing so. But the truth is, the hiding that they’re doing is only risking the future of their businesses.

In the previous email, I described the first step in the selling cycle: you have to find people with money and a need that you can meet.

Once you do that, you must connect with them with the right message.

In the old days, there were two basic ways to do it. You could go door-to-door and pitch in person. Or you could do it over the phone through cold calling.

Today, however, we have so many new opportunities. In fact, it’s never been easier to reach the right people with your offer.

Social media is one of the most obvious channels to use, and for a good reason. Done right, it can be the most effective. Posting on Instagram, Facebook, and YouTube can help you amass a large audience and keep them entertained in these tough times.

Trust me, the returns are going to be high if you can make this happen.

People welcome any opportunity to take their minds off the doom and gloom. If you give them a chance to do this, they’ll want to engage with you. This will almost inevitably result in more sales.

Now, social media is not the only way to connect and contact your audience. You can go on speaking engagements, send out emails, blog, and do a whole bunch of other things.

If you haven’t been reaching out enough, it’s time to step up your game.

Just be careful not to dilute your attention on too many channels. Find out where your audience is so you can meet them there and build relationships for growing your customer base.

Consistency, Charisma, and Value

October 11, 2021 by sycreed

I have shown you some of the best ways to connect with your audience. And now, I want to go over essential tips for this.

As you know, there’s a blizzard out there for most businesses.

People may be in isolation, but they’re also more connected than they’ve been. Every business is moving its marketing to a handful of channels. It’s becoming hard to cut through the noise and put yourself in front of your audience.

To make your messages more effective, there are three things that you must do.

First, you need to be consistent.

You often won’t see immediate results for your marketing and sales efforts. That’s because they’re investments that will only pay off later. If you give up too soon, you’ll just be wasting your resources and not get a chance to experience the results.

Next, you need to show charisma and personality.

No matter if it’s emails, articles, or YouTube videos, charisma is critical. If your messages are monotonous and generic, most people will ignore them. They’ll devote their attention to those who work harder for it.

To avoid this, you must find a unique voice and use it across all your marketing and sales efforts. This helps you to become recognizable and easily position yourself in the market.

And finally, you must provide lots of value to your audience. They need to feel as if you’re ready to help them for free before they’re willing to pay you.

To sum it all up:

Add value publicly, sell privately.

Irrespective of how you connect with your audience, show them that they have a lot to gain with you. Even if they’re not ready to buy right now, they will be one of these days.

In the meantime, you should be building strong connections with every member of your ideal audience.

Find People with Money and Needs

October 11, 2021 by sycreed

Every business has a unique selling cycle. That means you can’t sell the same way for both high-ticket and low-ticket offers. Your sales process must also look very different, depending on whether you’re a wholesaler or retailer.

But that’s not all.

Many other factors influence the specifics of your sales cycle. However, some principles are universally applicable – your type of business doesn’t matter.

Over my next few emails, I’ll break down this cycle into actionable steps that can pump up your sales.

Let’s start with the first and vital step. It’s actually simple:

Find people with money and a need.

Because of the COVID-19 pandemic, your customers from a few months ago might not be your customers today.

For example, someone might’ve lost their job and is now relying on the government to support them. But as soon as that stops, they might not be able to buy from you anymore.

On the other hand, some people might need your products more than they did before. There might be a new audience for you to tap into.

Because of this, now’s the perfect time to do some research and revisit your customer base.

Naturally, the first thing you must do is to see who can afford your offer now. And then, you must see if there’s a particular need that you can meet. Find out how your offer fits into this new context and who might need your help.

Once you’ve done this, you must figure out where your audience is.

Do they hang out on Instagram, Facebook, or maybe LinkedIn? Perhaps your audience is in church groups or trade associations? Whatever the answer, you must locate your audience so you can position yourself in front of them.

And finally, you need to see exactly what they want from you.

Many people and businesses just want to survive this period, instead of searching for nice-to-haves. You must structure your messaging to reflect this need if you want to get in front of your audience properly.

So, have you done any of this so far?

If not, you’ve got to start soon. There is an audience for what you’re selling…

You just need to know where to look.

Be Awesome,

Blair Singer

Be a Better Negotiator With This One Skill

July 27, 2017 by sycreed

Would you like to be a better negotiator? A better sales person? Less intimidated by the fear of being rejected or humiliated? Then watch this video to learn the one skill you can practice that will help you with all of these situations!

If you would like to access more business and personal development training, make sure to join the Blair Singer Virtual Training Academy and master the skills you need to improve at sales, leadership and managing your little voice.

You are also invited to schedule a free consultation with a Blair Singer Certified Coach by clicking here.

Secret Tip of Awareness for Being a Great Leader

July 3, 2017 by sycreed

As a leader, you spend a lot of your time focused on bringing out the brilliance of those you are working with and helping them become the best versions of themselves. It’s easier to do this when everything is rosy and everyone is riding high on great results, lots of wins and repeated successes. However, let’s face it, a lot of the most critical learning happens when things are not going right and they start going (or worse, have completely gone) off the rails. To be able to take the learning from these moments and rectify the situation as quickly as possible requires a level, objective approach. One thing I know for sure…

Freaking out and blowing up will typically make things significantly worse and rapidly unravel much of the progress you have made with your team.

This means, as a leader, the moment things are falling apart around you, you have to avoid letting your upset (whether it be anger, fear, irritation, disappointment, etc.) hijack your brain and take over running the show.

Anyone who has spent any time with me knows the saying, “When emotions are high, intelligence is low”. As a leader, you don’t want a flare of emotion to undo all the good you have achieved up to that point, so mastering your ability to control your emotions during the challenging times is ESSENTIAL.

Watch the short video below to get my secret tip that will help you navigate your next highly-charged emotional upset so you can help your team through the challenge and remain a great leader.

Learn more about managing your emotions with my 20 Little Voice Mastery techniques available here.

Missed Goals are Wins

December 13, 2016 by sycreed

You’ve probably set plenty of goals in your lifetime. Have you managed to reach every single one? I haven’t! It simply isn’t possible to achieve each and every goal that you make in your life. However, whether you achieve a goal or not, what you do afterward is the most critical step to achieving your next goal.

There is a secret to rehabilitating the disappointment from not achieving a goal, and turning that into something that you can use going forward. The efforts that you spent in reaching for a goal you did not manage to achieve were not wasted. In fact, you learned and achieved a lot of things along the way!

The key to goal setting is acknowledging your wins.

Watch the video to learn how to acknowledge your true goals and your true wins, so that you can achieve bigger and better goals with every step…

Self Improvement & Business Development Tips

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