Whether you’re self-employed, an entrepreneur, or business owner, you have to know how to sell. Here are 5 five tips on how to sell anything to anybody… at any time (even if you’re just getting started).
1. Take a look inward.
When it comes down to it, selling has nothing to do with your product. It doesn’t have anything to do with the customer, the economy, or any of those outside factors. Instead, sales has everything to do with what’s going on inside your head.
Once you stop worrying about what’s happening externally and only focus on what’s going on internally, you will smash through your goals. Heck – it’ll get under the skin of your biggest competitor, too.
Do you like the sound of that? Keep reading…
2. It’s all about energy.
If two people come together in a selling situation, the person with the highest energy will always win. If a customer’s “not buying” energy is higher than your “selling” energy, they’re going to win. And if your energy to serve them is greater than their energy to not be served, they’ll buy.
Sounds simple? It all boils down to this…
3. Understand your people.
You’ve got to have a good idea of what people’s desires are. This involves research and time spent talking to them so you can get a well-rounded idea of what will motivate them to buy.
There are a few major buying motivators people in your market have. When you identify what they are, you will be better able to match your product or service with their motivations.
Nobody buys ‘training’… they buy what the training will get them. Will the training bring them even more control over your message? Or, perhaps make them feel confident or powerful in front of a group? Or… maybe it will make them feel less out of control.
Maybe your offer will help them get an edge over the competition… or make decision makers entranced in their message.
4. Don’t fall into the ‘pitch trap.’
If someone tells you, “Tell me what you’ve got. Give me your pitch.” Don’t do it – walk away. You will never sell there, because at that moment, you’ve allowed them to categorize you as a commodity. They’ll listen to your pitch and they might even like it, but all they’re going to do is compare you against someone else.
Instead of pitching, ask questions and find out what it is that they need. If a potential customer answers your questions, you’re dealing with a legitimate buyer instead of having your time wasted.
And then, it all boils down to this.
5. Make an irresistible offer.
Give the customer exactly what they want – on their terms. Then, add something they haven’t thought of or something they need. You must articulate the additional value of what you’re tacking on, and preferably make it the offer visual.
Selling Anything to Anybody
No matter the situation, you are always selling something. Whether that’s a product, a service, your attitude, an idea, a vision, or influence.
The only question surrounding this process is: who’s going to win? If you’re relentless, the winner will be you.
Now, we both know to close a sale, your market or audience needs to know, like, and trust you.
And… you never get a second chance to make your introduction.
In fact, the hard truth is, you have about 10 seconds before people form an impression and opinion of you. It may not be right… it might not be fair, yet… once they form their opinion, it could take you months or years to change it… If EVER.
To be confident, you MUST quickly and concisely establish credibility, respect, trust, and likeability in a compelling way.
Let’s face it, introducing yourself to a group, a room, or a stranger at a networking event can be terrifying. When it’s time to overcome your fear, and present your best self, I made this for you, I think it’ll help…